CADBURY BOURNVITA

Presented By: Harmeet Rikhraj

Dipti Ranjan BhoiGurupada Mishra

ROAD MAP

INTRODUCTION NEED , WANTS & DEMAND SWOT PORTER’S FIVE FORCES BCG MICRO ENVIRONMENT AND MACRO

ENVIRONMENT CONSUMER BUYING BEHAVIOR 4P’s B2B CRM STP

INTRODUCTION Cadbury, the leading

global confectionery company , began its operations in 1948 in India by importing chocolates.

Cadbury Bourn vita was lunched in 1949 in India.

Bourn vita has always been the leading brown MFD(Milk Food Drink) brand in the country.

Source: AC Nielsen , Parsoli Research

NEEDS,WANTS,DEMAND

Proper health drink for children – little champs.

Health drink for 18+ age group-acti life Health drink for women

SWOT ANALYSIS

PORTER’S FIVE FORCES

BCG MATRIX

MICRO ENVIRONMENT AND MACRO ENVIRONMENT

CONSUMER BUYING BEHAVIOR

Consumer behaviour refers to the mental and emotional process and  the observable behaviour of consumers during searching, purchasing and post consumption of a production service.

Factors Affecting Consumer Buying Behavior:

Social Factors: Psychological Factors : Personal Factors:

4P’S OF MARKETING

B2B CRM

SEGMENTING , TARGETING AND POSITIONING