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ABOUT COMPANY PROFILE

Name Cadbury

Founded 1824

Founder John Cadbury

Headquarter Birmingham, UK.

Industry Type Confectionary

Operating Country 60

Marketing Country 96

Employees 89,400

ProductsDairy Milk, Perk, Gems

etc.

1824

John Cadbury began

selling tea, coffee, and

drinking chocolate

1824

1897

1897

The first Cadbury solid

chocolate bar is sold.

1905

1905

Dairy Milk brand appears

for the first time

1948

1948

Cadbury began its operations in

India by importing Chocolates

1969 1993

2009 2015

1969

Cadbury buys drink maker Schweppes to

become Cadbury-Schweppes

2009

Acquisition by Kraft Foods:

£11.5 billion (US$18.9 billion)

indicative takeover bid for

Cadbury

2012

The confectionery business

of Kraft became Mondelēz

International, of which

Cadbury is a subsidiary.

2012-13

Cadbury India profit slows

to six year low ,but growth

2.2% under the new parent

Mondelez International.

2008

Cadbury Schweppes demerger took with

the drinks business becoming Dr. Pepper

Snapple Group Inc.

1993

Cadbury opened the world's largest and most

advanced chilled warehouse in Minworth,

Birmingham

2012

4

2008

History of Cadbury

CADBURY IN INDIA

Corporate/Head office:

Mumbai

Manufacturing Units:

Thane

Induri (Pune)

Malanpur (Gwalior)

Bangalore

Baddi (Himachal Pradesh)

Sales offices:

New Delhi

Mumbai

Kolkota

Chennai

Vision & Mission

Vision"Working together to create brands people love"

Cadbury’s Mission statementSays simply, ‘Cadbury means quality’; this is our promise. Our reputation is

built upon quality; our commitment to continuous improvement will ensure

that our promise

Mission Statement of the productThe mission statement of our new product is “To provide our customers with

a tempting and exquisite taste” as Enticing Treats means a mouth watering

treat which is simply irresistible.

Awards & Achievements

"Consumer Superbrand“

in 2006-07

by

SuperbrandsIndia.

5th in the FMCG sector,

in 2007

by

Business World magazine

7th Great Place to Work

in 2008

by

Great Place to Work Institute.

Asian Marketing Effectiveness

Awards 2008 for Bournvita

Folk/Fusion campaign

Worlds No 1 Confectionery company

World's No 2 Gums company.

World's No 3 Beverage company.

GOLD award for the "Best Insights and Strategic Thinking"

SILVER award for the 'Most Effective Use of Advertising'.

Popular Brands in INDIAChocolates

Snacks Beverages Candy's GUMS

Product range of Cadbury

Biscuits

Market Share in Different Segments

How Cadbury Become Pioneer in India…?

Product

• made from Real Chocolate and cocoa butter

• Good Quality and Product diversification

Price

• Competitive pricing and Premium pricing strategy

• Cut down on weight but did not increase cost

Place• Dealers - 21,400. and Retailers- 6,12,000 netweork

Promotion

• TV, Banners, visicoolers etc.

• BIG B Factor

BIG B

BCG Matrix for Cadbury

19052010

Life Cycle Extension

Product Life Cycle

STRENGTH

• Well established brand in the world

• Brand loyalty

• Huge market share 70%

• Strong distribution network.

WEAKNESSES

• Lack of market penetration

• Relatively high Price Brand

• Poor technology in India compared to current international technologies

OPPORTUNITIES

• India CAGR 2013-18 is 23%

• Population 1.27 Billion

• Bring efficiency in logistics and distribution with the help of technology.

THREATS

• Threats from company like Amul & Nestle.

• Rise in raw materials cost cocoa beans, dairy products & Sugar.

SWOT

TOP COMPETITORS