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How a Nation Learns to be Enterprising is an enterprise journey started by Iain Scott as a Fellow-led RSA project in partnership with EDAS. This event is the first of four planned sessions. Part 1 of the presentatons given at the event
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CAN A NATION CREATE ENTREPRENEURS? - AN ENTREPRENEUR’S JOURNEY
CAN A NATION CREATE ENTREPRENEURS? - AN ENTREPRENEUR’S JOURNEY
Why do policy-makers talk about seamless approaches and not more about sustainable
businesses?
What should we really be asking and doing?
11/04/2023 17Lesley Hetherington Scottish Programme for Entrepreneurship
Scottish Programme for Entrepreneurship
Sustainable enterprise and entrepreneurship education across Scotland
which means
‘it needs to work for schools, colleges, universities, teachers, lecturers, pupils and
students!’
11/04/2023 18University of Aberdeen SPE/What-IF conference Sept 2011
SPE @ the University of Aberdeen
• Scottish programme for Entrepreneurship (SPE)– £1.3 M, 3 years, 3 Universities
• Education -including teacher/lecturer development– Current and future, across all subjects, all levels
• Sustainable as core• Aligned with Curriculum for Excellence
– Enterprise – successful learners, confident individuals– Entrepreneurship- responsible citizens, effective contributors
• Implemented through– Definitions, models, processes, examples– Emerging, global perspective Intergenerational Fairness
Scottish programme for Entrepreneurship (SPE) at the University of Aberdeen 19
So what?
• Sounds good• Ticks the boxes• Workable – (proven in the real world)
• But• ..... Who is bothered? Listening? • .... And why not?11/04/2023 Lesley Hetherington Scottish Programme
for Entrepreneurship 20
Why seamless approaches ... rather than sustainable businesses?
11/04/2023 21Lesley Hetherington Scottish Programme for Entrepreneurship
lamppost effect
As a drunk.......
For support, rather than illumination
Ease of achievement, and measurement, rather than effectiveness
11/04/2023 Lesley Hetherington Scottish Programme for Entrepreneurship 22
Identity(who am
I?)
values/beliefs
skills/capabilities
behaviour
environment (internal)
Scottish Programme for Entrepreneurship the Pyramid of Change (adapted from Dilts) 23
Worst 2/10 Best 10/10 Consciousness
Reality check time..., where are our policy makers?
Successful entrepreneurs create
•business models, which can be sustained and replicated and easily understood
•organisations, which can be sold as going concerns
•markets, by leveraging social trends and PEST factors
•industries, by converting new technologies & slack resources into new means of production
•Utilising existing know-how and adapting and customising the same
11/04/2023 Lesley Hetherington Scottish Programme for Entrepreneurship 24
YouTube
Additional Rants!
[email protected]@abdn.ac.uk
Society attitude, apathy, official media
The system .. who is educating the educators and how?
Mindset, experts, political correctness
The importance of self-knowledge and professional development
Listening, respect and honesty
Heart & head alignment
The value of failure, learning and crativity
11/04/2023 Lesley Hetherington Scottish Programme for Entrepreneurship 25
In the classroom
• A context for– Dialogue linked to real life and the core subject– Active and empathic listening skills– Understanding other perspectives– Respecting (not necessarily agreeing with) very
different viewpoints .. terrorists or freedom fighters
– Creativity and critical analysis
11/04/2023 University of Aberdeen SPE/What-IF conference Sept 2011 26
For example .... • I wish I’d been taught how to respond constructively to bullies and bullying
• Learn how to grow food and mend stuff
• Learning grammar has been very useful in learning other languages, I wish I’d heard real people speaking other languages when I was in primary ... French made no sense to me as an academic subject. My dad spoke 5 languages fluently .. But it wasn’t passed down
• Right and wrong isn’t that simple beyond primary school arithmetic .. beyond that it gets more complex .. I wish this was made clearer
• ....... what are your experiences ............................
11/04/2023 27University of Aberdeen SPE/What-IF conference Sept 2011
What is Entrepreneurship?
• Entrepreneurship : ‘Creation of value, through the pursuit of opportunity, accessing resources beyond those currently controlled’. (adapted from definition by Howard Stevenson)
• Value creation for others, through alignment of head and heart
• Entrepreneurship creates value from limited resources, often through tough times. Effective people in roles that fit them, within high performance teams underpins success.
• A way of thinking, reasoning and acting that is opportunity obsessed, holistic in approach and leadership balanced. (Timmons and Spinelli Jr)
• Entrepreneurship is the extreme sport of enterprise
28Scottish Programme for Entrepreneurship (SPE) University of Aberdeen
building competence Adapted from Kolb’s Learning Cycle
Why
What
How
What if
Concrete experience
Reflection
Abstract conceptualization
Active experimentation
29Scottish Programme for Entrepreneurship (SPE) University of Aberdeen
Interdependence
Independence
Dependence
1Be proactive
3Put first
things first
2Begin with
the end in mind
PRIVATEVICTORY
ThinkWin / Win
4
Seek first to understand…
then to be understood
Synergize6
PUBLICVICTORY
Insight into competence(Stephen R Covey ‘The 7 habits highly effective people’)
7. Sharpen the saw
30Scottish Programme for
Entrepreneurship (SPE) University of Aberdeen
SMART/SMAaRT(quality check and development model)
SpecificMeasurable (objectively)Achievable
(others have done it)
Realistic (resources are available)
Time or event-scaled
• Simple concept• Meaningful to you &
other party
• As if NOW! (live the end picture)aligned, all areas of life
• Responsible for all (no conflicts, at any level)
• Towards what you want
Finding clarity and synergyRyanair or Ryanair for passionate greenies?
8. KeyPartners
(outsourced)
Hotels
Car hire
Travel Insurance
7. KeyActivities
Cutting operational costs
Publicity
Flight operation
2. ValueProposition
( Why needed and wanted)
Broke or
New adventures
Quality family time
Deeper relationships
green adventures (less fuel, less waste)
4. CustomerRelationships
( nature, loyalty)
1. CustomerSegments
(under what conditions)
Cheap Airfares
orAdventurous students
Dispersed European friends and families
Green travellers
6. KeyResources
Lighter planes
Website & communications
3. Channels
InternetEmail special offers
Green on-line shopping
9. Cost structure 5. Revenue Streams
32
Skills Hierarchies• Decision making
– Timely– Just in time
• Judgement– Organisational/context sensitivity– Weighing alternatives– Greatest good, for greatest scope
• Analysis– Identify alternatives– Compare and contrast– Numeric analysis– Qualitative analysis
• Data gathering– Accurate labelling– Different types of data
• Interdependence– Creative collaboration– Seeking to understand
empathically– Thinking win/win
• Independence– Planning and
implementation– Objective setting– Procactive thinking
• Dependence– Reactive thinking
33Scottish Programme for Entrepreneurship (SPE) University of Aberdeen
Concepts and theories that work• Values, deeply held desires,
criteria which you hold as right or important– Safety, respect, reward,
appreciation• Usually, decided in the past,
often absorbed rather than a conscious decision– parents, teachers, friends,
movies• Guide current decisions, actions
& behaviour• Often context dependent
– Home, work, with friends11/04/2023 Scottish Programme for Entrepreneurship
(SPE) University of Aberdeen 34
Who would you prefer to work with?(Priorities count, so do drivers)
• Jo– Fun
• 100% towards
– Adventure• 50% towards/50% away
– Money• 100% towards
– Safety• 10% towards/90% away
• Jude– Fun
• 10% towards/90% away
– Adventure • 100 % towards
– Money • 50% towards, 50% away
– Safety • 100% towards
Scottish Programme for Entrepreneurship (SPE) at the University of Aberdeen 35