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GC Incentives, a division of GiftCertificates.com COMPANY GC Incentives, the corporate client division of GiftCertificates.com, is the leading provider of innovative reward solutions and services tailored to fit the needs of the corporate marketplace. GC Incentives creates individualized client incentive programs for their employees that is accessed through an online portal. Historically, GC Incentives had built incentive programs on a legacy platform that was not able to keep up with the technology demands of the industry. It required a number of IT resources to operate and it couldn’t support the customization that their clientele was demanding. GC Incentives needed a platform that would allow for individually branded sites with completely different goals and features for each client. It also needed to be easily managed and operated by fewer IT resources and those who did not understand the ins and outs of code. With OrderCloud, GC Incentives is now able to set up client-specific buyer sites for each of their major accounts. Each buyer site can be customized and branded based on the experience the client wants to provide for their employees. GC Incentives has the ability to manage each buyer site through one single easy-to- use administrative portal, making the set-up and management process quick and easy. BUSINESS CHALLENGE SOLUTION HOW ORDERCLOUD™ HELPED GC INCENTIVES WIN In working with Four51, we have been able to solve any business challenge in an innovative way so we can continue to deliver great service and solutions to our clients.” ~Krissy Anzaldo, Director of Marketing & Product Management, GiftCertificates.com

Case Study: GC Incentives Won with OrderCloud by Four51

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Page 1: Case Study: GC Incentives Won with OrderCloud by Four51

GC Incentives, a division of GiftCertificates.com

COMPANY

GC Incentives, the corporate client division of GiftCertificates.com, is the leading provider of innovative reward solutions and services tailored to fit the needs of the corporate marketplace. GC Incentives creates individualized client incentive programs for their employees that is accessed through an online portal.

Historically, GC Incentives had built incentive programs on a legacy platform that was not able to keep up with the technology demands of the industry. It required a number of IT resources to operate and it couldn’t support the customization that their clientele was demanding. GC Incentives needed a platform that would allow for individually branded sites with completely different goals and features for each client. It also needed to be easily managed and operated by fewer IT resources and those who did not understand the ins and outs of code.

With OrderCloud, GC Incentives is now able to set up client-specific buyer sites for each of their major accounts. Each buyer site can be customized and branded based on the experience the client wants to provide for their employees. GC Incentives has the ability to manage each buyer site through one single easy-to-use administrative portal, making the set-up and management process quick and easy.

BUSINESS CHALLENGE

SOLUTION

HOW ORDERCLOUD™ HELPED GC INCENTIVES WIN

In working with Four51, we have been able to solve any business challenge in an innovative way so we can continue to deliver great service and solutions to our clients.”

~Krissy Anzaldo, Director of Marketing & Product Management, GiftCertificates.com

Page 2: Case Study: GC Incentives Won with OrderCloud by Four51

Our work with Four51 has become a true partnership. They value our business much like we value our client’s business and that partnership has been key to our success in growing our business and having the flexibility our industry requires.

-Krissy Anzaldo, Director of Marketing & Product Management, GiftCertificates.com

Order volume amongst mobile employees only continues to increase. Internet Retailer says that 56% of B2B buyers place orders with their phone instead of a desktop. With OrderCloud, GC Incentives was able to respond with OrderCloud’s state-of-the-art technology at a time when their customers were trying to keep up with the changing landscape but their current platform wasn’t meeting their needs.

These new technological capabilities available through OrderCloud have allowed GC Incentives to land new clients with more sophisticated buying needs that they couldn’t before. Their customers are now able to provide responsive ordering capability for mobile, tablet and desktop rewards, available to their employees anytime and anywhere, improving the experience and increasing engagement. Order volume from mobile employees has increased by 75%.

Alongside improved customer satisfaction, OrderCloud has allowed GC Incentive’s internal team to reduce costs, save money, and improve their ROI as well. Since their new platform is easier to manage, both internally and by their clients, they’ve been able to reduce their IT staff’s time spent on these projects, and moved them to more value-driving initiatives within the organization. Decreased time to deployment has allowed them to save on time, money and resources as well.

When compared to other employee reward systems, GC Incentives feels that OrderCloud “provides a competitive advantage” that sets them apart. They’re able to reduce unnecessary internal costs, and improve customer satisfaction.

GC Incentives is a leading provider of innovative reward solutions and services tailored to fit the needs of the corporate marketplace. They offer an extensive product portfolio including the IncentCore™ reward management system and the SuperCertificate® REWARD, redeemable for hundreds of merchant gift cards nationwide.

GC Incentives strives to help their clients drive real results and profits with innovation. Their customer focus and commitment to delivering on their promises helps them provide the best turnaround time and reliability in the industry.

GC Incentives is the corporate client division of GiftCertificates.com, a privately held corporation established in 1997 and located in Omaha, NE.

ABOUT GC INCENTIVES

Four51 | 400 1st Avenue North, Suite 200 | Minneapolis, MN 55401 | www.four51.com

About Four51 OrderCloud is an enterprise B2B commerce platform giving you the power to manage your B2B commerce, content, and customer experience across every channel and on any device. It’s built with an API-First approach that enables limitless customization and extensibility.

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