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From Broke to Millions
The Story Behind Pocket PlayLab and Juice Cubes
-Jakob Lykkegaard
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Jakob’s Player Stats
• 26 Years old Danish
• 5+ Years in Bangkok
• Serial Entrepreneur & Mentor
• Sold Pagemodo.com 2011 to Webs.com/Vistaprint Inc.
• Co-Founder & WD-40 at Pocket PlayLab
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Pocket PlayLab Stats
Games est. $20M+ 2014
40+ People22M+ Downloads
5 Mobile Titles
1000sqm Office & Playspace in Bkk
Reg. in BKK, SG & HK
10+ Nationalities
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This is how it all started…
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Pocket PlayLab 1.0
• Started Mar 2012
• Ex-GameDuell team of 13
• Small Townhouse
• No Mobile Game Experience
• Self Funded
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How do we make a Game?
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First Title: Trash the Teacher
• 3 Months Production• $706 Total Revenue• Art & Development separated
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How do we Make a Game?Viral
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2 Title: Lost Cubes
Downloads
$25.000 Revenue
$40.000 spent on Ads..
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How do we making Game?anotherafford
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30+ Investor pitches later..
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What do they do different?
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How do we make a Game?Monetizing
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Lost Cubes Speed (Juice Cubes)
Launched 1Nov 2013 on Rovio Stars3 Months soft launch
In Numbers- 20M+ Downloads- 1.6M Daily active users - 55/23/16% (1/14/30 days retention)- iOS, Android, Kindle & Facebook
Latest release:
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How do we make a Game?
second Monetizing
Puzzle Adventure on our match 3 platformInspired by Puzzle and dragons among others.
Soft launched March 2014
Upcoming release:
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Lessons Learned
1. Focus on Small teams
2. Focus on Top Grossing
3. Focus on Marketing/Monetization
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How do we make Games?
even more awesome
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Pocket PlayLab 2.0
