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www.groupccm.com A Fully-Integrated Healthcare Communications Group We are… C onsultancy in C ommunication & M arketing for the Healthcare Industry

CCM Healthcare Communications Fall 2013

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An overview of services and a sample portfolio of work from CCM Group.

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Page 1: CCM Healthcare Communications Fall 2013

www.groupccm.com

A Fully-Integrated Healthcare Communications GroupWe are… Consultancy in Communication & Marketing

for the Healthcare Industry

Page 2: CCM Healthcare Communications Fall 2013

www.groupccm.com

A Fully-Integrated Healthcare Communications Group

Doctor educationPatient educationDoctor/patient communications Unique selection of quality

gimmicks & brand reminders

Full promotional campaigns from conception to execution

and delivery

Corporate training programs plus Executive Search & Recruitment

Our Divisions

Page 3: CCM Healthcare Communications Fall 2013

www.groupccm.com

Geographic Locations

Page 4: CCM Healthcare Communications Fall 2013

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AbbottAstraZenecaAstellasBayer Boehringer IngelheimBristol-Myers SquibbDanoneGlaxoSmithKlineInnothechJanssenJohnson ConsumerLilly

MSD Merck Serono Nestle Novartis Novo Nordisk Pierre Fabre Pfizer Reckitt Benckiser Roche Sanofi Servier …and more!

Our Clients’ Success is Our Success

To see a complete client list, please visit our website.

Page 5: CCM Healthcare Communications Fall 2013

Healthcare Communications…since 1979

It seems you have a choice…

You can blend in,or you can stand out.

You can be like everyone else,

or you can be an individual.

CHOOSE WISELY.

Page 6: CCM Healthcare Communications Fall 2013

www.groupccm.com

o Creative Conceptso Development of Full Promotional Campaigns (CLICK)o Patient Compliance/adherence & Support Programs o Market Shaping Campaigns (CLICK)

o Marketing Expansion & Public Awareness Campaigns (CLICK)

o Corporate Campaigns (CSR)o Web & Digital Solutionso Video, e-Detailing & Animations o Medical Education Programs (CME)o Brand Reminders (through sister company – Premium)

Our Services

Page 7: CCM Healthcare Communications Fall 2013

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Healthcare Advertising & Communications

Page 8: CCM Healthcare Communications Fall 2013

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Samples of Work

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Creative SamplesBrand Communication & Strategy

Page 10: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

Page 16: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

Page 22: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

Page 23: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

Page 24: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

Page 25: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

Page 26: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

Page 27: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

Page 28: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

Page 29: CCM Healthcare Communications Fall 2013

Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy

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Creative SamplesBrand Communication & Strategy: Hospitals

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Creative SamplesBrand Communication & Strategy: Hospitals

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Creative SamplesBrand Communication & Strategy: Hospitals

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Creative SamplesCampaign Adaptations

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Creative SamplesCampaign Adaptations

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Creative SamplesCampaign Adaptations

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Creative SampleseDetailing

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Creative SampleseDetailing

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Creative SamplesVideo 3D Animation

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Creative SamplesBrand Architecture & Management

Page 44: CCM Healthcare Communications Fall 2013

ObjectiveThe Corporate Magazine can be developed for

different therapeutic categories.It could include both medical and non-medical

topics; We could also include standard columns such

as ‘Pharmacy Trends’, industry news and special advertising opportunities exclusive to your company that can be custom developed with an aim toward educating the pharmacists, doctors, nurses on product benefits, interactions, etc.

DeliverablesCCM can develop the Corporate Magazine

from A to Z including but not limited to content development, design, layout, medical accuracy/credentialing, printing and delivery. Our Publishing division offers access to up-to-date medical information that’s doctor reviewed, vast resources, editorial boards, graphic design and more.

Samples of Corporate Magazines

Development SamplesCorporate Magazine

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Development SamplesPoint of Sale Material

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Development SamplesPoint of Sale Material

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Development SamplesPoint of Sale Material

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Development SamplesPatient Compliance Programs

Page 49: CCM Healthcare Communications Fall 2013

www.groupccm.com

LAUNCH DETAIL AID

Development SamplesPatient Compliance Programs

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www.groupccm.com

Development SamplesPatient Compliance Programs

HEART DISEASE RISK CALCULATOR

Page 51: CCM Healthcare Communications Fall 2013

www.groupccm.com

Cardio-testing Check is a fast, palm-sized whole blood test system designed to enable the health-care professional to test patients for dyslipidemia, from a small sample size, and take action to bring their lipids

under control on-the-spot.

Available Individual test Available panel tests

Total Cholesterol, HDL Cholesterol, Direct LDL

Lipid Panel(incl. Total Cholesterol, HDL Cholesterol, Triglycerides, LDL Cholesterol (calculated)

Triglycerides Cholesterol & Glucose

Glucose Cholesterol & HDL Cholesterol

Ketone, Creatinine  Metabolic Chemistry Panel(HDL Cholesterol, Glucose, Triglycerides)

Development SamplesPatient Compliance Programs

CARDIO TESTING CHECK

Page 52: CCM Healthcare Communications Fall 2013

www.groupccm.com

The ultimate tool for:

Testing combined with data collection and resulting in immediate reporting on the internet.

Adequate control & monitoring of patients undergoing treatment and this in order to educate and motivate the patient as well as to increase patient compliance and persistency.

After performing the test, all the test results are transferred by means of a digital interface, to a system with built in communicator.

Development SamplesPatient Compliance Programs

REMOTE DATA COMMUNICATION

Page 53: CCM Healthcare Communications Fall 2013

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Information DVD Patient Booklet Endorsed by ACC

Development SamplesPatient Compliance Programs

STARTER KIT

Medication Reminder

Page 54: CCM Healthcare Communications Fall 2013

www.groupccm.com

Development SamplesPatient Compliance Programs

PATIENT AWARENESS: KAP

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Development SamplesProduct Monograph

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Development SamplesProduct Monograph

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Development SamplesContinuing Medical Education

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Development SamplesContinuing Medical Education

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Development SamplesContinuing Medical Education

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Development SamplesContinuing Medical Education

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Development SamplesContinuing Medical Education

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Development SamplesWeb & Digital Solutions

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Development SamplesWeb & Digital Solutions

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Development SamplesWeb & Digital Solutions

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Development SamplesWeb & Digital Solutions

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Development SamplesWeb & Digital Solutions

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Development SamplesWeb & Digital Solutions

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Development SamplesWeb & Digital Solutions

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Development Samples3D Video

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Development Samplese-Quiz

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Development Samplese-Growth Charts

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Market Development Samplese-Calculators

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Market Development SamplesAssessment Tools: Medical Calculators

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Market Development SamplesAssessment Tools: Medical Calculators

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Market Development SamplesAssessment Tools: Medical Calculators

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Market Development SamplesAssessment Tools: Diabetes Sticker

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Market Development SamplesAssessment Tools: Diabetes Interface

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Market Development SamplesAssessment Tools: Questionnaire and Calculator

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Market Development SamplesAssessment Tools: Medical Rulers

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Market Development SamplesAssessment Tools: Anatomical Models

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Brand Reminder SamplesCustom Educational

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Brand Reminder SamplesCustom Educational

Page 83: CCM Healthcare Communications Fall 2013

www.groupccm.com

THANK YOU