Healthcare 411Healthcare 411Ellen CrownEllen CrownHealth Communications Specialist Health Communications Specialist Office of Communications and Knowledge TransferOffice of Communications and Knowledge TransferAgency for Healthcare Research and QualityAgency for Healthcare Research and QualityEmail: ellen.crown@ahrq.hhs.govEmail: ellen.crown@ahrq.hhs.govTwitter: www.twitter.com/AHRQNewsTwitter: www.twitter.com/AHRQNews www.twitter.com/Healthcare411 www.twitter.com/Healthcare411Podcasts: www.healthcare411.ahrq.govPodcasts: www.healthcare411.ahrq.govYouTube: http://www.youtube.com/user/AHRQHealthTVYouTube: http://www.youtube.com/user/AHRQHealthTV

What Does This Mean?

Clinical Effectiveness of Coronary Stents in the Elderly: Results from 262,700 Medicare Patients in ACC-NCDR

Comparative Effectiveness of Core Needle and Open Surgical Biopsy for the Diagnosis of Breast Lesions

Technical Brief: Particle Beam Radiation Therapies for Cancer

Plain-language-ish

Using Core Needle Biopsy to Diagnose Breast Cancer

A non-surgical method

for diagnosing breast cancer is safe and nearly as effective

as surgical biopsy

Sharing AHRQ Research Sharing AHRQ Research

60-Second Audio Podcasts60-Second Audio Podcasts Online Videos Online Videos

((http://www.youtube.com/user/AHRQHealthTV)http://www.youtube.com/user/AHRQHealthTV)

Public Public ServiceServiceAdsAds

Going Viral

Partnerships with radio stations Connecting with professional health orgs

and their members Twitter YouTube E-mail UpdatesE-mail Updates RSS FeedsRSS Feeds

Tweet, TweetTweet, Tweet

Healthcare 411 Podcasts Healthcare 411 Podcasts www.twitter.com/Healthcare411www.twitter.com/Healthcare411

Other AHRQ News Other AHRQ News

www.twitter.com/AHRQNewswww.twitter.com/AHRQNews

Lessons Learned

15-minute podcasts are only interestingto us.

Seven different types of programs (e.g. Special Report, Newscast, Consumer Insider, etc.) is too much.

We can’t be everything to everyone.

www.healthcare411.ahrq.govwww.healthcare411.ahrq.gov