3
Chanel, Sooner or Later, Will Stand On the Top of Luxury World Luxury, is a word with imagination and creation. When people are living better and better life, they also are looking forward to buy some luxury even wholesale cheap designer bags to show their fortune or the taste of their life. In the luxury world, the top dogs are exactly who you might expect them to be. According to a new ranking from the research group Millward Brown and the advertising conglomerate WPP, Louis Vuitton - the crown jewel in the luxury conglomerate LVMH’s portfolio - is worth an estimate $24. 7 billion, making it the most valuable brand in the sector. To calculate a brand’s value, the study looks at corporate earnings, its potential for future earnings and qualitative factors like meaningfulness, distinctiveness and salience

Chanel, sooner or later, will stand on the top of luxury world

Embed Size (px)

Citation preview

Page 1: Chanel, sooner or later, will stand on the top of luxury world

Chanel, Sooner or Later, Will Stand On the Top of Luxury World

Luxury, is a word with imagination and creation. When people are living better and better life, they also are looking forward to buy some luxury even wholesale cheap designer bags to show their fortune or the taste of their life.

In the luxury world, the top dogs are exactly who you might expect them to be.

According to a new ranking from the research group Millward Brown and the advertising conglomerate WPP, Louis Vuitton - the crown jewel in the luxury conglomerate LVMH’s portfolio - is worth an estimate $24. 7 billion, making it the most valuable brand in the sector.

To calculate a brand’s value, the study looks at corporate earnings, its potential for future earnings and qualitative factors like meaningfulness, distinctiveness and salience that speak to consumers’ attitude toward purchasing its products. For brands like Vuitton that are part of a larger company, figuring out that financial value is a matter of figuring out its percentage contribution to overall sales. Since 1854, from generation to generation since the Louis Vuitton with excellent quality, outstanding creativity and craftsmanship became a symbol of fashion travel art. Product line includes urban handbags, travel goods, small leather goods, scarves and accessories, footwear, clothing, watches, fine jewelry and customization services. These carefully crafted product, representing Louis Vuitton’s commitment to excellence in technology. The wholesale cheap designer factories or sellers also show up in the market because not all the people are able to order the original bags.

Chanel, seventh last year, leapfrogged up to fourth in its stead. While slowed luxury spending in China and Russia took a toll on most brands, Chanel has made moves to curb gray market selling by cutting its prices in China, a smart move according to Millward Brown. Many people are fond of Luis Vuitton. But for me, I prefer Chanel brand. There are a variety of kinds of styles of Chanel bags in wholesale china cheap designer such classic, luxurious, leisure, lady, cute etc. No matter what kind of bag you are looking for, you will always find the one from Chanel brand. Besides, for Chanel bags, there are many kinds of materials even they are cheap designer handbags. We can find a

Page 2: Chanel, sooner or later, will stand on the top of luxury world

bag made of the quality we like. Even the same bag, it has different materials. That is one of the favorite parts I like in Chanel. I believe that Chanel will have a great future and stand on the top of the luxury world sooner or later.