CHANNEL  ADVOCACY  through  

HUMAN  POWER  Channel  Members  Are  Our  Truly  Salesmen  

Presented  by:  Samuel  Pranata  

PRINCIPAL   CHANNEL   CONSUMER  

Channel  members  are  our  truly  SALESMEN  

OUR  MINDSET

HUMAN  

PARTNERSHIP  

EVANGELISM  COCREATION  

COMMUNITY  

THE  MODEL

#1  HUMAN  

Human  relaEonship  is  the  best  approach  to  manage  

your  channel  members.  Win  their  heart.  

We  work  with  heart.  Not  just  brain  

Human  approach  is  what  differenEate  us  from  the  compeEtors  

#2    COMMUNITY

Connect  them  each  others. We  are  a  big  family.

We  are  a  family  

We  are  a  family  

Facilitate  to  solve  their  problems  

Connect  them  

Create  ConversaEons  

#3    COCREATION  

Create  cocreaEve  acEvaEons.    Absorb  market  insights  from  them.  

#3    COCREATION  

Create  cocreaEve  acEvaEons.    Absorb  market  insights  from  them.  

Source:

#4    EVANGELISM  They  are  evangelists  

that  spread  the  good  news  about  the  brand  

Nurture  them  to  be  a  posiEve  buzz  engine  

They  are  our  friends  

We  always  raise  them  up

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