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www.PhelpsResearch.com
Competitive intelligence
Understanding markets
www.PhelpsResearch.com
Information needs
Competitors
Customers
Category (industry/vertical/segment)
Environment in which they operate
Connecting the dots
www.PhelpsResearch.com
Hot topics
Competitive landscapeMarketing strategy/positioning
Market share
Marketing channels
Strengths/weaknesses
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Hot topics
Demographics/psychographics
Market size
Forecasts
Trends
Buyer wants & needs
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Bottom line
Gaps in the marketplace
U.S.P.
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How?
Free web
Premium databases
Market research providers
Social media
Phone
www.PhelpsResearch.com
Delivering results
Distill!
Provide layers of complexity
Present visually
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www.PhelpsResearch.com
www.PhelpsResearch.com
www.PhelpsResearch.com
Consider new formats
PowerPoint
Excel
In person
Phone
www.PhelpsResearch.com
Know
and
communicate
your value