CINNAM | Company Presentation

MARKET LEADERSHIP INNOVATION GENERAL PRESENTATION

Milan - Italy

www.cinnam.com

[email protected]

CINNAM SRL

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CINNAM COMPANY PROFILE

BUSINESS CONSULTANCY & TRAINING

CREATIVE LABS & EXPERIENTIAL EVENTS

BUSINESS REFERENCES & CONTACTS

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Nowadays, markets request business innovation and creativity,

efficiency combined with flexibility, technology mixed with

empathy, and human touch. The actual global market exchanges have to be

supported by creative integrated solutions, hardly provided by

traditional business processes and their tools.

CINNAM CREATIVITYINNOVATIONANDMANAGEMENT

!  CINNAM is a consulting firm and a creative lab focused on innovation and market leadership, supporting its Clients in areas such as strategic business development, marketing, branding, selling, customer servicing and sustainable growth.

!  CINNAM assists its Clients within both process-oriented (i.e. innovation management, marketing modeling, business planning) and people-oriented (i.e. professional training and empowerment, mentoring, change and stress management) projects, interdependent, complementary and often combined together.

!  Our distinguishing competency is the ability to work within complex environments and to develop innovative business solutions based on creativity and collaborative processes in a very short time. Our aim is to be creative and consistent at the same time: alongside with content and management innovation go engineering, efficiency and performance measurement, respecting people, society, nature and budgets.

CINNAM’S PORTFOLIO

Our consultancy and training activity encompasses management processes’

and business models’ INNOVATION, in particular the innovation of:

CINNAM’S PROFESSIONAL ACTIVITY FRAMEWORK

3D CINNAM’S PROFESSIONAL BUSINESS OFFERING

!  There are countless ways of creating value for Customers, unlimited possibilities varying over space and time. There is no common prescription; there is no shared general frame. Each business model or plan is perishable and each Customer experience is interior and individual. Nevertheless, within this “floating world”, CINNAM professional teams always follow a distinctive philosophy, working rules and ethical code.

!  These are expressed by the ten intrinsic principles of the MOLECULAR BUSINESS DECALOGUE, which recites as follows:

CINNAM’S PROFESSIONAL PHILOSOPHY AND ETHICAL DECALOGUE

ALDEHYDE MOLECULAR BUSINESS SYSTEMS®

!  ALDEHYDE MOLECULAR BUSINESS SYSTEMS® is a registered trademark that represents our original approach to business modeling and innovation on the international market. We treat in an integrated way the innovation of single business elements (i.e. transactional, relational and collaborative elements), business processes (i.e. zooming, braining, crafting) and entire business models (i.e. marketing/innovation/brand models).

!  ALDEHYDE MOLECULAR BUSINESS SYSTEMS® ensures top performance in processes such as strategic planning, brand leadership, international product launch and life-cycle management, customer experience and relationship improvement, complex change management and others.

!  Business-to-business and business-to consumer companies, both in manufacturing and services, as well as networks and individuals may benefit from our approach. We have a wealth of experience related to the implementation of ALDEHYDE MOLECULAR BUSINESS SYSTEMS® within industries such as automotive, industrial equipment production, pharmaceutical packaging, business and consumer services, logistics, fashion, design and others.

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TARGET

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MOLECULAR BUSINESS CONSULTANCY AND TRAINING

!  Our CONSULTING COMPETENCY covers the areas of business creativity, innovation and management applied to strategy, business modeling, marketing, brand, customer relationships and interactions, servicing, sales, human resources and finance. We are used to developing our customized solutions through a close collaboration with Customers and/or other Stakeholders (open collaborative innovation).

!  Our TRAINING FORMATS combine actual project-working and methodological/conceptual knowledge inputs, with the aim to stimulate innovation and, through change management processes, to facilitate its deployment within companies. Divergent and convergent creativity is transversal to all training programs. Executives, front-line company personnel and creative/talented people are our main training targets. Our reference areas are: innovation management, business planning and project management, branding and strategic marketing and customer relationship management.

BOOK/E-BOOK: IVETA MERLINOVA: MOLECULAR MARKETING MARKET LEADERSHIP CREATIVE MODELING

The book is our referential text for Molecular Business Consulting and Training and it is organized within four main sections that are closely interrelated:

!  MOLECULAR MARKETING DECALOGUE presents the intrinsic principles of Molecular Marketing, transversal to all marketing activities and processes;

!  MOLECULAR MARKETING ELEMENTS describes a selection of transactional, relational, and collaborative marketing drivers perceived as basic units capable of satisfying a specific market and customers’ needs and subsequently used as the elementary building blocks of the marketing/business offering;

!  MOLECULAR MARKETING PROCESSES focuses on the description of the four main frameworks necessary for a creative marketing offering development and launch: Molecular Marketing Zooming (vision-driven marketing planning processes), Molecular Marketing Cooking (marketing complexity-management processes), Molecular Marketing Braining (marketing collaborative creative processes), and Molecular Marketing Sparkling (marketing change-management processes); and

!  MOLECULAR MARKETING MODELS represents a synthesis of the previous sections and defines the contents, structure, and relationship between Marketing Molecule Model, perceived as the heart of the Molecular Marketing Model, Molecular Marketing Management Model, and Molecular Marketing Innovation Model. The closing chapter is dedicated to Molecular Marketing Leadership.

!  The architecture of this book reflects three main areas of concern within today’s marketing innovation: on the first level, the innovation of marketing elements/drivers structured in the Molecular Marketing Table of Elements; on the second level, innovation in marketing processes; and, on the highest level, innovation in marketing models. The described elements, processes, and models are understood as evolving systems, potentially open for completion and/or modifications within the basic framework.

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ALDEHYDE MOLECULAR BUSINESS SYSTEMS® SOLUTIONS

Our innovative consultancy and training solutions are structured within six distinctive and integrated methodologies and service packages:

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CONSULTANCY AND TRAINING INTEGRATION

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MM PROJECT MANAGEMENT

MM CHANGE MANAGEMENT

follower

follower

MENTOR

LEADER

CHAMPION

LEADER

DECIDER

LEADER

CONSULTANCY AND TRAINING CUSTOMIZATION

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“Never doubt that a small group of thoughtful,

committed people can change the world:

indeed it’s the only thing that ever has.”

Margaret Mead

anthropologist

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CREATIVE LABS

!  LABS are short- or long-lasting mental, virtual and physical spaces where new business ideas, visions and solutions are generated, discussed and launched, using individual and group genius, original methods and creative thinking.

!  The sensorial stimulation to do creative work is very important and unconventional design or industrial objects, music, pictures, scientific prototypes and other stimuli are used in all marketing innovation process phases. CREATIVE LABS have to facilitate cross watching and pollination between design, architecture, crafts, arts, science, social and other areas, with the aim to find uncontested marketing solutions, contents and forms.

!  LABS are managed through a specific format - TWIN: two separated meetings are organized: the first one (creaTEAMity) is completely dedicated to the divergent, individual and collective creativity, the following one (acTEAMity) is focused on the divergent marketing innovation and problem solving. Between the two meetings, a more or less lasting time interval (inTEAMity) is left in order to permit idea incubation and improvement.

!  TWIN LABS format is excellent for management meetings, strategic planning, strategic brand management and strategic business development.

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COLLABORATIVE-CREATIVITY TWIN FORMAT

MARKET LEADERSHIP EXPERIENTIAL EVENTS

!  The Market Leadership EXPERIENTIAL EVENTS are designed for companies, networks and institutions that aim at enhancing the competencies of their management and teams in areas such as business innovation, marketing, selling, customer care, and – in parallel – at improving their team working, team building, brand alignment, motivation and group creativity.

!  We propose OUTDOORS & INDOORS EXPERIENTIAL EVENTS that encompass various MOLECULAR BUSINESS SPARKLING formats within the companies’ and networks’ change management programs, i.e. AGORAS, INDOOR EXPERIENTIAL TRAINING, OUTDOOR INNOVATION TEAM BUILDING.

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EXPERIENTIAL EVENTS’ MINDSET

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CINNAM PROFESSIONAL NETWORK

!  CINNAM has a consolidated, but at the same time continuously evolving international professional network that offers its services in a creative collaboration with IVETA MERLINOVA, CINNAM’s Founder and CEO.

!  IVETA MERLINOVA

www.linkedin.com/in/ivetamerlinova

!  Iveta Merlinova has over 25 years of professional experience in Market Leadership Consulting, especially In Business Innovation & Modeling, Marketing & Branding, Customer Service, Executive Training And Change Management.

!  She has been working with companies and groups such as ZAMBON, CNH, TNT, ENEL, SIRTI, SKY, FIAT AUTOMOBILE, FIAT INDUSTRIAL, ESTEE’ LAUDER, PELLEGRINI GROUP, MIROGLIO GROUP, STEVANATO GROUP, POSTE ITALIANE, AMETEK, RINA INDUSTRY, UNILEVER, BTICINO, ACER, BRANDED APPAREL and many others.

!  In parallel, she has been collaborating with several universities and business schools as a visiting professor, lecturer and co-author of academic texts, in particular with POLITECNICO DI MILANO, UNIVERSITY OF TURIN, SUPSI LUGANO, CZECH TECHNICAL UNIVERSITY OF PRAGUE, UNIVERSITY OF URBINO, CATHOLIC UNIVERSITY OF MILAN, UNIVERSITY OF BUENOS AIRES, SLOVAK UNIVERSITY OF TECHNOLOGY IN BRATISLAVA, MIP Business School, PoliDesign, CFMT, ISIDA School of Management and others.

CUSTOMERS | PROJECTS | EXPERIENCES

REFERENCES/ EXECUTED PROJECTS: NEW PRODUCT LINE LAUNCHES

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REFERENCES/ EXECUTED PROJECTS: BUSINESS MODELING | VALUES & BEHAVIORS

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REFERENCES/ EXECUTED PROJECTS: CREATIVE LABS

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REFERENCES/ EXECUTED PROJECTS: TRAINING: EUROPEAN MARKETING LEADERSHIP

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competitive behaviors, strategies and actions

one-full-day program

creativity, innovation strategies and actions


customer relationships, partnership, networking


economic, environmental and social sustainability one-full-day program

RED OCEAN MODULE

BLUE OCEAN MODULE

PINK OCEAN MODULE

GREEN OCEAN MODULE

EXECUTED PROJECTS: INDOOR AND OURDOOR EXPERIENTIAL TRAINING AND EVENTS

CINNAM CONTACTS

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Iveta Merlinova [email protected]

www.cinnam.com Skype: cinnamonline [email protected]