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Analysis of how online conversations impact consumer perception and influence buying decisions.
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Drizzlin Media For Colgate
WEB CONVERSATION ANALYSIS
Drizzlin Media For Colgate
A gist of conversation around the brand/products that have been impacting consumer perception and influencing buyers’ decision…
Drizzlin Media For Colgate
AROUND BRAND CONTROVERSIES
http://www.godlikeproductions.com/forum1/message1948611/pg1
THAILAND
http://consumerist.com/2007/06/14/watch-out-for-poison-colgate/
SOUTH AFRICA
http://www.youtube.com/watch?v=oyee_Ls61cg&feature=email
INDIA
Drizzlin Media For Colgate
These conversations are sticky and no matter how old or new they are, they continue to influence consumer perception around the
brand…
Drizzlin Media For Colgate
AROUND THE PRODUCTS
http://www.beautyheaven.com.au/dental/toothpaste/13291-colgate-colgate-advanced-whitening-toothpaste/reviews/137393
AUSTRALIA
http://www.mouthshut.com/review/Colgate-Total-Toothpaste-review-nopuntnolr
CANADA
http://www.viewpoints.com/Colgate-Total-Advanced-Plus-Whitening-Toothpaste-reviews
USA
Drizzlin Media For Colgate
They are organic, unbiased and posses the power to reveal customer’s satisfaction and…
Drizzlin Media For Colgate
AROUND THE ADVERTS
http://racoon.com/cgi-bin/dcforum/dcboard.cgi?az=show_thread&om=170&forum=DCForumID7&viewmode=allhttp://www.youtube.com/watch?v=m3SJR1Ar_uI
AUSTRALIA
UK
Drizzlin Media For Colgate
Bring out insights and interesting facts to aid into new strategies for advertising, marketing and communication…
Drizzlin Media For Colgate
AND IN DIFFEENT
LANGUAGES
http://blog.naver.com/stussy9505/60141214951
Translated TextProduced in Chile * COLGATE toothpaste (Colgate) advertising really witty analogy
expressed through the cavities in the teeth, while required to treat cavities
toothpaste that stressed persuasively.
KOREA
Translated TextSlim Soft Toothbrush is one toothbrush products in Malaysia.Sehingga now many great products
produced long colgate.Semakin Colgate products into the market in Malaysia because of
satisfactory quality..http://hezrina83.blogspot.in/2012/11/colgate-slim-soft-toothbrush.html
MALAYSIA
Drizzlin Media For Colgate
The opportunity lies in capturing, classifying and analyzing them best to one’s business advantage.
Drizzlin Media For Colgate
How we can help?A constant monitoring and analysis of
these conversation is required.
Drizzlin Media For Colgate
Our Offerings
Product Feedback &
Insights
Online Reputation
Management
Brand Audit
Channel Insights &
Consumer Profiling
Drizzlin Media For Colgate
How does it help you:
Source feedback from conversations to understand consumer wish lists, innovate or
improve to meet their expectations. Infer communication cues for your product
marketing strategies.
What it is:
•Gaugeconsumer perception around your and competitor’s products and offerings• Derive most talked about aspects around your products and consumer sentiment attached to it.• Derive trends around your customer queries and issues across categories• Derive qualitative insights on features that your products have been spoken and compared to• Identify top influencers around products and categories
Product Feedback & Insights
Drizzlin Media For Colgate
How does it help you:-•Understand your perception• Address customer concerns• Observe and benchmark yourself against competitors perception• Understand key areas of concern across your business functions
What it is:-Track and analyse online mentions around your brand on everyday basis. Respond and address to critical conversations and consumer queries.
Online Reputation Management
Conversation Trends Functions & Conversations
Dual Layer Monitoring Multi level +
Humanized ResponseFlexible TimingVernacular Capability
Drizzlin Media For Colgate
How does it help you:• Gauge campaign/advertising perception around your brand• Observe online public sentiment around your corporate news media• Identify key conversation drivers and influencers of your brand •Derive cues for your brand communication strategies
What it is:
Understanding from historical data on what are the kind of conversations takes place
around your brand, where these conversations resides and who are the major influencers
of your brand.
Brand Audit
Drizzlin Media For Colgate
How does it help you:• Gauge overall sentiment of your channels and key conversation drivers.
• Identify interests of people who are engaged with you
• Insights on user reaction to your content strategy
• Analyse sentiment around your brand/products/competitors been mentioned
• Gauge quality of engagement across social profiles
• Derive actionable insights and recommendations on effective content strategy
What it is
Analyze what kind of content works and what doesn’t, who are your brand ambassadors
across your social media platforms (specifically Facebook, twitter, YouTube) and measure
your campaign effectiveness
Channel Insights & Consumer Profiling
Drizzlin Media For Colgate
Why Us?
• We have worked with over 30 leading organization across industries, including prominent FMCG brands such as Marico and Hudson Canola.
• We have the capabilities to undertake projects in all European and Asian Languages. Our team of diverse professionals work with Lenovo Worldwide in 20 countries and over eight languages.
• Our team of experienced analyst spread across UK and India and bring the understanding of global and regional market perspectives.
• We are a monitoring tool agnostic company. We evaluate and deploy the right combination of tools that best serve our client’s business needs.
• We are proud to be voted the best social media agency 2013 at the Global Youth Marketing Forum.
Drizzlin Media For Colgate
Technology Deployment
“We work with some of the most prominent tool companies in the world. We will evaluate and deploy the tools that will best serve your business needs.”
Drizzlin Media For Colgate
Thank Youwww.drizzlin.com
“VOTED BEST SOCIAL MEDIA AGENCY 2013 GLOBAL YOUTH MARKETING FORUM”