Content planning for your new* website

6 steps to success*new design, new IA, new CMS

Now what?

You have a brand new website design…

Captivating design

Future-proof technology

Content

Processes

Metadata

Features

But what do you mean content?

But what do you mean content?

Content

Yo, that means the pages, news, media, events, FAQ, documents, etc.

Avoid the big bang

Break content into chunks and iterate.

Now is a good time to start

If content is king, why don’t we plan better?

Content planning and migration are:

Not accounted for appropriately in the project plan

Underestimated in terms of effort

Can derail the project timeline and budget

Content migration in 6 clear steps

Perform audit

Map content

Determine gaps

1

2

3

Finalize structure

Migrate content

Validate content

4

5

6

1. Content audit

The only thing that matters is everything.

I’m a big fan of Excel for tracking the details.

Start with a crawl of your current site.

Then you can sort and create sections.

Add columns to track audit decisions.

2. Content map

If you don’t know where you’re going, you might not get there.

Start mapping to the new IA/ navigation.

Add details as the new design unfolds…

What will it take to get from here to there?

3. Quantify the gap

3. Quantify the gapOne easy place to start is addressing the holes in the target site.

Hey IT, we need help with some conversion scripts.

The devil really is in the details.

4. Finalize new CMS structure

4. Finalize new CMS structure

Ya gotta figure out the detail data elements for each content type.

5. Finalize and migrate content

Sharpen your pencil, it’s time to migrate the data.

Write some code, hire some students to help with data entry.

6. Validate and adjust

Iterate till you get it right.

Other considerations

Tagging SearchSEOBookmarks

Wow, that could be four more webinars!

Thank you. Any questions?

Are you ready to develop your content strategy?

Listen to the webinar at https://youtu.be/GiPptWljqM8

2Plus2 Partners employs smart technology and collaborative design to create intuitive and powerful online experiences. We build intranets, develop business applications and deliver global websites, 2plus2.com