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A short presentation about Conversion Optimization.
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What is Conversion Optimization?
Peter Coopmans
Senior conversion optimization consultant
Brussels, December 4th, 2008
UPLIFT YOUR ONLINE BUSINESS
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What is Conversion Optimization?
definition
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“Conversion optimization is the process of maximizing the percentage of web site visitors who complete a desired action
(conversion rate).”
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What is Conversion Optimization?
example
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“If 100 visitors come to an e-commerce site on a given day,and during that day 6 purchases were made,
your conversion rate would be 6 percent(6/100 * 100) = 6 percent.”
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What is Conversion Optimization?
benefits
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“By optimizing or maximizing the number of visitors who take a desired action - make a purchase, complete a form, etc. you can increase your sales, leads and thus profits.
When you increase your website traffic and your conversion rate together, sales can increase dramatically.”
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What is Conversion Optimization?
process & services
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process & services
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process & services
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process & services
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process & services
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process & services
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process & services
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What is Conversion Optimization?
cases
Thank you!
