Conversion Rate OptimisationStop Gambling With Your Marketing

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Conversion Rate Optimisation

Getting more from your existing traffic

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You Make More Money

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You Stop Burning Money on Advertising

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Average Conversion Rate is 2-4%

• Only 2 out of every 100 visitors buys anything

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The Best Sites Convert 40-80%

20 -40 times more business

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Adobe 2013 Digital Marketing Optimisation Survey

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86% of companies allocate 15% or less of their budget to

optimization

53% allocate less than 5%

• Source Adobe

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At the other end of the scale,only 3% allocate more than

half of their marketing budget to optimization

• Source Adobe

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Those 3% have the highest conversion rates

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The Best Sites Convert 40-80%

20 -40 times more business

Is a green button better than red?

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Always do your own testing

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Have you done 80,000 tests this year?

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You Have Work to Do

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Death of a thousand leaks

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What to do first?

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Adopt a testing mindset

Think differently about your marketing

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Hire a good copywriter

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Make sure everything works

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Make it fast

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• 40% of your visitors will leave after 3 secs

• A 1 sec delay causes a 7% drop in sales

• Source Aberdeen Group

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Get quality data

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Don’t do what everybody else is doing

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Get a good coach

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Questions to ask Your Marketing Consultant Questions to ask your consultant

Does their team have the following skills?

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What track record do they have? How much extra revenue did they generate for their previous clients?

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How much did they save their other clients?

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What examples of using analytics to identify sales improvements can they show you?

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What direct response marketing experience

do they have?

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Always bring the results back to dollars

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The Business Case for CRO

Example:Say your website generates $300,000 pa at a 2%

conversion rate.Increasing your conversion rate to 2.2% (an extra

10%) would result in an extra $30,000 pa.

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• That’s with no extra traffic

• No extra marketing

• No extra advertising

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• Increasing it from 2% to 4% would be a 100% increase

• Double your revenue at $600,000

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How much more advertising would you have to do

to get such an increase?

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Resources

• http://bit.ly/17GKR9P

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Blogs

• http://makethemclick.com.au/library• http://www.bryaneisenberg.com/• http://www.getelastic.com/category/conversi

on-optimization-marketing/• http://unbounce.com/blog/• https://blog.kissmetrics.com/

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Blogs

• http://www.conversionvoodoo.com/blog/• http://contentverve.com/• http://visualwebsiteoptimizer.com/split-testin

g-blog/• http://www.marketingexperiments.com/blog/• http://conversionscientist.com/• http://conversionxl.com/blog/

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Testing Sites

• https://developers.google.com/pagespeed/• http://fpt.pingdom.com/• http://www.webpagetest.org/• http://www.websiteoptimization.com/services

/analyze/• http://www.showslow.com/• http://site-perf.com/• http://gtmetrix.com/

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Validators

• http://validator.w3.org/• http://browsershots.org/• http://www.sidar.org/hera/• http://wave.webaim.org/

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Split Testing

• http://unbounce.com/• https://www.optimizely.com/• http://visualwebsiteoptimizer.com/• http://www.monetate.com/• http://ioninteractive.com/

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Analytics Alternatives

• http://piwik.org/• http://www.woopra.com/• http://www.quantcast.com/• http://www.clicktale.com/• http://www.clicky.com/

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Questions

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