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©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Coreworkers partner workshopLinkedIn Stockholm, 24th April 2014
LinkedIn: A global pool of talent
2M+INDONESIA
2M+PHILIPPINES
1M+MALAYSIA
1M+SINGAPORE
1M+SAUDI ARABIA
16M+BRAZIL
93M+UNITED STATES OF AMERICA
9M+CANADA
24M+INDIA
5M+AUSTRALIA
1M+NEW ZEALAND
3M+SOUTH AFRICA
1M+UNITED ARAB EMIRATES
13M+UNITED KINGDOM
7M+FRANCE
6M+ITALY
1M+BELGIUM
1M+DENMARK
2M+TURKEY
4M+NETHERLANDS
1M+SWEDEN
5M+SPAIN
300M+Membersworldwide
+2 New members per second
187M Monthly unique visitors
http://press.linkedin.com/about
5000+ employees Offices in 27 cities globally Available in 22 different languages 300m+ members in 200+ countries 39m students and recent grads – fastest growing demographic
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7
Why LinkedIn Talent Solutions?Engaging the BEST talent, not just active job seekers
20%Semi-active
& active
80%Passive
& Super-Passive
“Hiring the best person available for a
position, rather than the best person who
applies to a
job posting, requires a different type of
recruiter
and a different type of recruiting process.” Lou Adler CEO Adler Group
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 11
A different target…
Active Candidates
Regularly visit job boards & career sites
Have a current resume
Eager to read job descriptions
Likely to apply for a variety of positions
Don’t visit job boards or career sites
Don’t have current resumes
Unlikely to read a standard job description
Likely will listen to the right opportunity
Passive Candidates
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12
…Requires a whole different approach
Focus on what they will do and become, not what
qualifications they have.
Start a career conversation, don’t lead with job
descriptions.
Initial evaluations based on their LinkedIn profile,
not their resume.
Willingness to ‘play the long game.’ Build
relationships. Build a pipeline of talent for the future.
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 14
Great recruiters think about jobs the way marketers think about products
Strong brands move people toward purchase long before they enter the store
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Large company or small, every recruiter should think like a marketer
Bold, memorable visualswith lively colors
Focus on employeesthrough videos andquotes that emphasizeculture
Arresting copythat grabs the reader
Multiple page versionshighly targeted to
visiting talent
Custom Adswith a branded look
17
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent leaders know that brand matters
83%Say employer brand has significant impact
on ability to hire great talent
19
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 20
Employer brand investment is rising
51
419
Spent Same
Spent Less
Spent More
“Did you spend more, less or the same on
Employer brand in 2012 compared to 2011?”
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 21
A Strong Talent Brand Is…
Relevant– To the target audience
Consistent– Must build trust
Credible– Must deliver on its promises
Inspirational– Will connect on an
emotional level
Unique– Set itself apart from its competitors
“Recruiters’ 10 years from now will be
preoccupied with marketing, PR, community
building, and employment branding. The ‘War
for Talent’ will
be a ‘War of Relationship Marketing’.”
Matthew Jeffery Global Head of Talent Strategy & Innovation HR Talent Acquisition, SAP UK Ltd.
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Actively seek great prospects
Pick up the phone; reach out; engage
Build relationships
Challenge people to think differently
Great recruiters do too
Sales people…
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 27
The sales funnel
SOLD!
Qualified Prospects
Proposals
Solution Overviews
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 28
The recruiting funnel is no different
Hires
Qualified Profiles
Interviews
Interested Responses
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 29
Regardless of organization size
Hires
Qualified Profiles
Interviews
Interested Responses
5
6
4
1
Career OpportunitiesNOT Job Descriptions
2Recruiting IS Marketing
Every Employee
ISAn Ambassador
Recruiting IS Sales3
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 31
Me
Every employee a hub
Every profile view AN OPPORTUNITY
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Engaging, friendly picture Who wouldn‘t want to work with Stacy?
Linksto branded destinations
Killer summaryWritten in the first person, oozing with passion.
Descriptive headlineThat goes beyond the title
OTHER FEATURES WE LIKE
• Core skills, endorsed by her network
• Volunteer experiences• Just enough on prior
positions to build credibility
Lead by exampleThe anatomy of a well-branded recruiting profile
6
5
1
Career OpportunitiesNOT Job Descriptions
2Recruiting IS Marketing
Harness the
POWERof Data
Recruiting IS Sales3
4
Every employee ISan ambassador
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 35
Do your hiring managers want you to find this?
Do you use data insights to measure the talent market?
6
1
Career OpportunitiesNOT Job Descriptions
2Recruiting IS Marketing
Be
STRATEGICRecruiting IS Sales3
4
Every employee ISan ambassador
5Harness the
POWER of data
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 37
Elevating the recruiting function
Strategic
Continuous pipelining
Continuous multi-channel engagement
Powerful talent brandEmployer of choice
Talent data guides business strategy
True strategic leadership
Developing
Early shift toward passive talent
Some social recruitingBuilding awareness
Defined employer value proposition
Traditional
Post and prayAgency reliance
ReactiveStart from zero
Foundational
Strong sourcing capabilities
Targeted engagement
Employees as talent brand ambassadors
Success metrics
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 38
Elevating the recruiting function
Strategic
Continuous pipelining
Continuous multi-channel engagement
Powerful talent brandEmployer of choice
Talent data guides business strategy
True strategic leadership
Developing
Early shift toward passive talent
Some social recruitingBuilding awareness
Defined employer value proposition
Traditional
Post and prayAgency reliance
ReactiveStart from zero
Foundational
Strong sourcing capabilities
Targeted engagement
Employees as talent brand ambassadors
Success metrics
Sourcing
Engaging
Branding
Data
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 39
Strategic
Internal and external talent engagement
Engage everywhere, including mobile
World class marketing of talent brand
Talent data guides business strategy
True strategic leadership
Developing
Early emphasis on passive talent
Job board and social recruiting
Defined employer value proposition
Traditional
Agency reliance, reactive
Post-and-pray
Foundational
Sourcing excellence, team-wide pipelining
Targeted engagement
Employees as talent brand ambassadors
Success metrics
Sourcing
JobsB
randM
etrics
Where is your organization today?
Where do you want
to be?
1
Career OpportunitiesNOT Job Descriptions
2
3
4
5
Recruiting IS Marketing
Recruiting IS Sales
Every employee ISan ambassador
Harness thePOWER of data
6Be
STRATEGIC
6 Steps to PassiveTalent RecruitingExcellence
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn Core Solution
Personalized Job Targeting
The right job, in front of the right people, even when
they aren’t looking.
Talent Brand Development
Leverage your authentic brand to improve applicant
quality and quantity.
Strategic Sourcing
Find your ideal candidates and engage them, quickly
and easily.
41
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Target candidates with the most relevant jobs
50%Of all applications for jobs
on LinkedIn come from JYMBII
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Showcase your talent brand on LinkedIn
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Showcase your talent brand on LinkedIn
Jim YoungAccount Executive, xyzCoSan Francisco Bay Area | Software
Addison AugustoSr. Account ExecutivexyzCo– San Francisco, CA
Current xyzCo, Account Excecutive
Previous Acme System, Associate Account Executive
Education San Jose University
Eric RobertsonProduct Manager at xyzCo
Picture Yourself at xyzCo
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Talent Brand ROI
45
50%Savings in cost per hire is associated with a strong employer brand
Companies with stronger employer brand have 28% lower turn-over rates than companies
with weaker employer brands
$
Source: LinkedIn Survey, 2010, 2250 Responses
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Find and engage your ideal candidates
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Find and engage your ideal candidates
©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
A virtuous cycle of recruitment excellence
Strategic Sourcing
PersonalizedJob Targeting
Talent BrandDevelopment
49