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Lehmann & Lehmann Communications 2
Over 420 women play competitively in over ten different private clubs from
May to August
The Women’s Tennis Interclub League in
Fairfield County, CT
Lehmann & Lehmann Communications 3
Club Locations in Fairfield County
• Redding • Wilton • North Salem • New Milford• Ridgefield • Danbury • Newtown• Weston• League is growing.
Display “Fiat of Fairfield County” Banner at Redding CC at over 12 “home” matches. Guest players come from other clubs.
Lehmann & Lehmann Communications 4
Two Events at Redding CCKick Off Tournament
End of Season Cocktail Party/Dinner
R
Anticipated 50+ players/guests for 5/14
Anticipated 150+ players/guests for mid-August
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This exclusive sponsorship includes:
• Kick off the season on May 14 with 50+ women players from the league at Redding CC. Make presentation announcing sponsorship. Display banner during matches. “Fiat” Caps to attendees.
• Banner, promotion flyers, SWAG if provided at nine home matches at Redding CC• Co-host as the first corporate sponsor for a nationally recognized non-profit Danbury
Grassroots at Ridgefield Tennis Club on July 12. “Fiat” merchandise in gift bags. Park Fiats on grass. Display banner during matches. T-shirts for ball boys.
• Digital: Include FIAT of Fairfield County on weekly e-blasts to 420 women• Digital: Banner Ad on League Website to run end of May – end of August• Weekly Facebook Content about matches, players and fun news• Present the winning team in August at Redding CC with a silver trophy, “2013 Fiat
Women’s Cup” league players, coaches and spouses
150+ people. FIAT SWAG (merchandise)
Display the banner during matches – Park Fiats on grass.
Lehmann & Lehmann Communications
Lehmann & Lehmann Communications 6
League coordinatorestimates 2,000visits per season.Visits are returning.
Banne
r ad
Online Sponsorship:Banner Ad, Sponsored weekly e-blasts to League members, Facebook content
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Co-SponsorFifth Annual Danbury Grassroots
Tournament with the Ridgefield Tennis Club
• Over 50 women participate
and spouses watch/party on the pool deck• Park cars on grass.• Fiat SWAG (merchandise)• Display Banner during• Tournament• T-shirts for ball boys• Cocktail party presentation• Add content to
“Grassroots”website that will help “Fiat of Stamford” search
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Rotation of Sponsorship
Depending on the success of the 2013 campaign,
FIAT of Fairfield County will have first rights to exclusive sponsorship (car dealership) for subsequent year.
As
Aspetuck C.C., Weston, CT. Private clubs in Wilton, Redding, Newtown, New Milford and five other affluent markets in Fairfield County.
