Sports Sponsorship

English 3MKB

Matthias CoppensFrederik Dejonghe

Thibault Verschaeve

Table of contents Why sports sponsorship? Definition of sports sponsorship Advantages and reasons

- For the sponsor- For the performer- For the sport

Disadvantages- For the sponsor- For the performer- For the sport

Table of contents

Sports events- Olympic Games- World Cup soccer

Different kinds of sports sponsorship- Sports events & sports leagues- Sports club- Individual athlete- Sports accomodation

Table of contents

Advices to be successful Our own opinion

Why sports sponsorship?

Interested

Marketing

Sportsmen•Why sports sponsorship?

•Definition of sports sponsorship

•Advantages and reasons•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Definition of sports sponsorship

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Advantages and reasons

For the sponsor

For the performer

For the sport•Why sports sponsorship?

•Definition of sports sponsorship

•Advantages and reasons•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

For the sponsor Sales Brand reputation Brand image Success Contact Target group Motivate

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

For the performer

Free clothes/equipment

Focus on practicing

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

For the sport

Financial support

Grow

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Disadvantages

For the sponsor

For the performer

For the sport•Why sports sponsorship?

•Definition of sports sponsorship

•Advantages and reasons•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

For the sponsor

Team or sportsman performces/behave badly

Scandal

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

For the performer

Tied into a contract ( clothes, events,…)

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

For the sport

Black money

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Sports events

Olympic Games World cup soccer

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Sports events

4 years Sponsored by

McDonalds, Acer, Samsung

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Different kinds of sports sponsorship

Sponsorship of a sports event or sports leagues

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Sponsorship of a sports club

Different kinds of sports

sponsorship

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Different kinds of sports sponsoring

Sponsorship of an individual athlete

Different kinds of sports sponsorship

Sponsorship of a sports accommodation

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Advices to sponsor sports successfully A long term

Potential

Positive in media

Same image•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Our opinion Upgrade brand

reputation Improve brand image Reach a bunch of

people Build up long-term

relationships

•Why sports sponsorship?•Definition of sports

sponsorship•Advantages and reasons

•Disadvantages•Sports events

•Different kinds of sportssponsorship

•Advices to be successful•Our own opinion

Thank you for your attention

Matthias CoppensFrederik DejongheThibault Verschaeve