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The information contained in this document is being provided on a confidential basis to the recipient solely for the purpose of evaluating TheFamily (“TheFamily” or the “Company”). The document is intended for the exclusive use of the persons to whom it is given. By accepting a copy of this document, the recipient agrees, for itself and its related bodies corporate, and each of their directors, officers, employees, agents, representatives and advisers, to maintain the confidentiality of this information. Any reproduction or distribution of this document, in whole or in part, or any disclosure of its contents, or use of any information contained herein for any purpose other than to evaluate an investment in the Company, is prohibited. The information contained in this document or subsequently provided to the recipient whether orally or in writing by, or on behalf of the Company, or any of its respective related bodies corporate, or any of their respective partners, owners, officers, employees, agents, representatives and advisers (the “Parties”) is provided to the recipient on the terms and conditions set out in this notice.
CREATE OR CONQUER
BALTHAZAR DE LAVERGNE
THE STARTUP ADVICE PARADOX
✓ No advice is general✓ Ex: Before and after P/M Fit✓ Know where you are!✓ And think about every advice with that framework
MARKET IS EVERYTHING✓ NO TEAM BEATS THE MARKET
✓ SO YOU’D BETTER LISTEN TO THE MARKET AND UNDERSTAND WHERE YOU ARE :)
✓ IT AFFECTS EVERYTHING
CREATE OR CONQUER
✓ The dot com bubble✓ Affects every aspect of your company✓ Market Size, Time to adoption, Finance✓ You can’t change the technology adoption
curve
SO✓ Product is more important than
marketing✓ Value proposition is more important
than pricing✓ Convincing the clients is more
important than fighting competitors
WHAT YOU NEED✓ A self sufficient team✓ A simple strategy: 1000 FANS✓ Things that don’t scale✓ Fake it until you make it
SO✓ Y o u n e e d m a r k e t i n g a n d
differentiation✓ You need aggressive pricing✓ You cannot be at peace until
everyone else is dead
SO✓ You need to be prepared for a long
fight✓ You need strong differentiation in
the beginning and .. ✓ .. you need to be right in the end!
WHERE ARE YOU ?✓ It should be obvious✓ Sometimes it’s tricky (Slack)✓ Don’t fool yourself✓ And think of every advice with this framework