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Presentation: raw data to powerful analysis

CREATE THE PERFECT DATA SLIDE

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FROM RAW DATA TO POWERFUL ANALYSIS

Data table1Formatting

figures2 Extra

calculation3

Graphs and visuals

4

Primary explanation

5Detailed

explanation6

Meaningful title

7 Exit box8

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BRAND A SALES IN REGION XX

SALES

Brand A - Region XX

Volume Valueunits $

2005 450000 292500

2006 463500 305794

2007 477869 319372

2008 473090 319340

2009 470724 321557

2010 470724 325737

2011 475432 333600

2012 484940 344015

2013 497064 356142

2014 509987 368690

As a first stepyou might want

to make iteasier to read.

Here is yourraw data.

1

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BRAND A SALES IN REGION XX

SALES

Brand A - Region XX

Volume Value k units $k

2005 450 292,5

2006 464 305,8

2007 478 319,4

2008 473 319,3

2009 471 321,6

2010 471 325,7

2011 475 333,6

2012 485 344,0

2013 497 356,1

2014 510 368,7

Adjust:

• the unit of your data

• the format of yourfigures

Now this table seems a bit

bare and not very self-

explanatory

2

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BRAND A SALES IN REGION XX

SALES

Brand A - Region XX

k units growth (%) $k growth (%) $ growth (%)

2005 450 292,5 0,65

2006 464 3,0% 305,8 4,5% 0,66 1,5%

2007 478 3,1% 319,4 4,4% 0,67 1,3%

2008 473 (-1,0%) 319,3 0,0% 0,68 1,0%

2009 471 (-0,5%) 321,6 0,7% 0,68 1,2%

2010 471 0,0% 325,7 1,3% 0,69 1,3%

2011 475 1,0% 333,6 2,4% 0,70 1,4%

2012 485 2,0% 344,0 3,1% 0,71 1,1%

2013 497 2,5% 356,1 3,5% 0,72 1,0%

2014 510 2,6% 368,7 3,5% 0,72 0,9%

Volume Value Value per unit

You might want to add extra calculations that makes the key information stand out from your data.

3

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BRAND A SALES IN REGION XX

200

250

300

350

400

450

500

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Sales volumes and value

0.62

0.66

0.70

0.74

0.78

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Value per unit in $

SALES

Brand A - Region XX

k units growth (%) $k growth (%) $ growth (%)

2005 450 292,5 0,65

2006 464 3,0% 305,8 4,5% 0,66 1,5%

2007 478 3,1% 324,7 6,2% 0,68 3,0%

2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%

2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%

2010 421 0,0% 319,2 0,1% 0,76 0,1%

2011 426 1,0% 323,0 1,2% 0,76 0,2%

2012 434 2,0% 329,8 2,1% 0,76 0,1%

2013 445 2,5% 339,4 2,9% 0,76 0,4%

2014 467 5,0% 358,1 5,5% 0,77 0,5%

Volume Value Value per unit

K units

$k

Add graphs and visuals to give an instant illustration of your data trends

4

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BRAND A SALES IN REGION XX

200

250

300

350

400

450

500

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Sales volumes and value

0.62

0.66

0.70

0.74

0.78

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Value per unit in $

K units

$k

CAGR 0,4%

CAGR 2,3%

SALES

Brand A - Region XX

k units growth (%) $k growth (%) $ growth (%)

2005 450 292,5 0,65

2006 464 3,0% 305,8 4,5% 0,66 1,5%

2007 478 3,1% 324,7 6,2% 0,68 3,0%

2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%

2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%

2010 421 0,0% 319,2 0,1% 0,76 0,1%

2011 426 1,0% 323,0 1,2% 0,76 0,2%

2012 434 2,0% 329,8 2,1% 0,76 0,1%

2013 445 2,5% 339,4 2,9% 0,76 0,4%

2014 467 5,0% 358,1 5,5% 0,77 0,5%

Volume Value Value per unit

The volume of the market for Brand A in Region XX has grown from450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).

The growth in value is much stronger with a growth of 22,4% over 9 years (from $k 292,5 to $k 358,1).

This is mainly due to the growth in value per unit which has grown17,9% over these 9 years.

Add explanation in text focus youraudience’s attention on the key

learning

5

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BRAND A SALES IN REGION XX

200

250

300

350

400

450

500

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Sales volumes and value

0.62

0.66

0.70

0.74

0.78

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Value per unit in $

K units

$k

SALES

Brand A - Region XX

k units growth (%) $k growth (%) $ growth (%)

2005 450 292,5 0,65

2006 464 3,0% 305,8 4,5% 0,66 1,5%

2007 478 3,1% 324,7 6,2% 0,68 3,0%

2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%

2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%

2010 421 0,0% 319,2 0,1% 0,76 0,1%

2011 426 1,0% 323,0 1,2% 0,76 0,2%

2012 434 2,0% 329,8 2,1% 0,76 0,1%

2013 445 2,5% 339,4 2,9% 0,76 0,4%

2014 467 5,0% 358,1 5,5% 0,77 0,5%

Volume Value Value per unit

CAGR 0,4%

CAGR 2,3%

Economic downturn: -10% in sales volume

Unfavorable contract renegotiation:+10% unit price increase

The volume of the market for Brand A in Region XX has grown from 450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).• CAGR of 0,4% despite the drop in sales from 2008 to 2010 due to the

economic crisis.

The growth in value is much stronger with a growth of 22,4% over 9 years (from $k 292,5 to $k 358,1).• CAGR of 2,3%

This is mainly due to the growth in value per unit which has grown 17,9% over these 9 years.• The unit price increased 10% (from $0,68 to $0,75) in 2008 due to

unfavorable distribution contract renegotiation

Add more detailed explanationfor a more granular

understanding

6

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BRAND A SALES EXPERIENCE A 0,4% GROWTH IN VOLUME AND 2,3% IN VALUE FROM 2005 TO 2012

200

250

300

350

400

450

500

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Sales volumes and value

0.62

0.66

0.70

0.74

0.78

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Value per unit in $

K units

$k

SALES

Brand A - Region XX

k units growth (%) $k growth (%) $ growth (%)

2005 450 292,5 0,65

2006 464 3,0% 305,8 4,5% 0,66 1,5%

2007 478 3,1% 324,7 6,2% 0,68 3,0%

2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%

2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%

2010 421 0,0% 319,2 0,1% 0,76 0,1%

2011 426 1,0% 323,0 1,2% 0,76 0,2%

2012 434 2,0% 329,8 2,1% 0,76 0,1%

2013 445 2,5% 339,4 2,9% 0,76 0,4%

2014 467 5,0% 358,1 5,5% 0,77 0,5%

Volume Value Value per unit

CAGR 0,4%

CAGR 2,3%

Economic downturn: -10% in sales volume

Unfavorable contract renegotiation:+10% unit price increase

The volume of the market for Brand A in Region XX has grown from 450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).• CAGR of 0,4% despite the drop in sales from 2008 to 2010 due to the

economic crisis.

The growth in value is much stronger with a growth of 22,4% over 9 years (from $k 292,5 to $k 358,1).• CAGR of 2,3%

This is mainly due to the growth in value per unit which has grown 17,9% over these 9 years.• The unit price increased 10% (from $0,68 to $0,75) in 2008 due to

unfavorable distribution contract renegotiation

Add a meaningful title that sumsup the slide and makes yourmessage clear from the start

7

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200

250

300

350

400

450

500

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Sales volumes and value

0.62

0.66

0.70

0.74

0.78

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Value per unit in $

K units

$k

CAGR 0,4%

CAGR 2,3%

Economic downturn: -10% in sales volume

Unfavorable contract renegotiation:+10% unit price increase

The volume of the market for Brand A in Region XX has grown from 450k units to 467k units from 2005 to 2014 (3,8% growth over 9 years).• CAGR of 0,4% despite the drop in sales from 2008 to 2010 due to the

economic crisis.

The growth in value is much stronger with a growth of 22,4% over 9 years (from $k 292,5 to $k 358,1).• CAGR of 2,3%

This is mainly due to the growth in value per unit which has grown 17,9% over these 9 years.• The unit price increase 10% (from $0,68 to $0,75) in 2008 due to

unfavorable distribution contract renegotiation

SALES

Brand A - Region XX

k units growth (%) $k growth (%) $ growth (%)

2005 450 292,5 0,65

2006 464 3,0% 305,8 4,5% 0,66 1,5%

2007 478 3,1% 324,7 6,2% 0,68 3,0%

2008 430 (-10,0%) 321,5 -1,0% 0,75 10,0%

2009 421 (-2,0%) 318,8 -0,8% 0,76 1,2%

2010 421 0,0% 319,2 0,1% 0,76 0,1%

2011 426 1,0% 323,0 1,2% 0,76 0,2%

2012 434 2,0% 329,8 2,1% 0,76 0,1%

2013 445 2,5% 339,4 2,9% 0,76 0,4%

2014 467 5,0% 358,1 5,5% 0,77 0,5%

Volume Value Value per unit

The economic downturn seems to have been overcome, but the unfavorable distribution contract renegotiation still affects the value per unit. Although Brand A’s sales keep growing in value, how does this affect its profitability?

BRAND A SALES EXPERIENCE A 0,4% GROWTH IN VOLUME AND 2,3% IN VALUE FROM 2005 TO 2012

Add a conclusion box that:

• highlights the main issue(s) raisedby the slide

• opens the way for more analysis (to be tackled in the next slide of yourpresentation)

8

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FROM RAW DATA TO POWERFUL ANALYSIS

Data table1

Formatting figures

2

Extra calculation

3

Graphs and visuals

4

Primary explanation

5

Detailed explanation

6

Meaningful title

7

Exit box8

www.eloquens.com

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This slideshow is part of Eloquens’ blog post on ‘Create the perfect data slide’

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