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The amount of time you ought spend on Online Social Networking will depend on the goals you are trying to achieve. Creating a social media marketing schedule that focuses on what needs to be done can make life easier.
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Programming Social Interaction
Linda Parkinson-Hardman
The amount of time you ought spend on Online Social Networking will depend on the goals you
are trying to achieve. Creating a social media marketing schedule that focuses on what needs
to be done can make life easier.
Setting the Goal
» Get new customers» Support existing customers» Create a platform as an expert» Reduce costs / increase profitability» Increase visitors to your website» Expand your brands awareness
Know the Audience
» Who they are˃ Demographics
» Where they ‘live’˃ Which network
» What problem they have» How they want that problem solved
˃ Information, product, support
» When do they want to hear from you
Time Best Spent
» Create a calendar of events˃ What’s on when and where
» Create a set of standard status updates˃ By network / subject
» Create a set of standard ‘themes’˃ Subject, product, service
» Set up third party systems˃ Bit.ly, hootsuite, dlvr.it
