Herding CatsCreating or Expanding Internal Teams

Dedicated to Entrepreneurship

Doan WinkelAssociate Director of Programs

The George R. and Martha Means Center for Entrepreneurial StudiesIllinois State University

Your Task: Expectations

What are your expectations today?

Design Thinking

• Mindset – believe you can make a difference

• Process• Systematic approach to problem solving• Process to take action when facing a challenge• Structured approach to generating and evolving ideas

All about action to approach any challenge!

Design Thinking

• Start with the present

• Design for the future

Let the past go!

Why Design Thinking?

• It is human-centered (be empathetic)

• It is collaborative (include multiple perspectives)

• It is optimistic (change is possible)

• It is experimental (it’s OK to fail)

Design Thinking Stages• Discovery – What is?

• Explore current reality• Interpretation – What is?

• Deep empathy to understand customer motivations & needs• Ideation – What if?

• Envision new future by beginning with possibilities• Experimentation – What impacts?

• Make choices & get going• Evolution – What works?

• Launch!

Step 1: Define The Challenge• List topics

• Frame the problem

• Develop end goals

• Define measures of success

• Establish constraints

How might we . . . . ?

Your Task: Define The Challenge

How might we . . . . ?

Discovery & Interpretation

• Begin to create meaningful solutions

• Begin with deep understanding for customer needs

• How do they frame problems?

• What are their mental models?

• What are their constraints?

Discovery

Customer personas

Who are they?What are their attributes?What do they care about?

What do they not care about?What are their ambitions?

Ideation

• Deliberate iteration at the intersection of constraint, contingency, & possibility

• 5 key questions• Who are you?• What are you offering?• Who are you offering it to?• Why do they care?• Do you have any core technology or competencies?

Your Task: Ideation

What’s your Really Big Value Idea?

5 key questionsWho are you?

What are you offering?Who are you offering it to?

Why do they care?Do you have any core technology or competencies?

Experimentation

• Bring your ideas to life with prototypes

• Cycle• Build, share, learn, improve, refine

• Iteration & choices

Your Task: Experimentation

Bring your idea to life

Evolution

• Planning (next steps)

• Documentation

• Building community

Your Task: Evolution

What’s your plan?

How will you build community?

Thank you!

@Trep_Edhttp://www.linkedin.com/pub/doan-winkel/17/221/741

http://www.doanwinkel.com/http://teachinglean.com/http://usasbelaunch.org/