A good basic selling idea, involvement and relevancy, of

course, are as important as ever, but in the advertising din

of today, unless you make yourself noticed and believed,

you ain't got nothin'.

Leo Burnett

Advertising

Presented by:Ashutosh Mishra

Let’s talk some History…

US Advertising Industry & it’s history

In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts.

In the 18th. century, many American colonists enjoyed imported British consumer products such as porcelain, furniture, and musical instruments, but also worried about dependence on imported manufactured goods.

Advertisements in colonial America were most frequently announcements of goods on hand, but even in this early period, persuasive appeals accompanied dry descriptions. Benjamin Franklin’s Pennsylvania Gazette reached out to readers with new devices like headlines, illustrations, and advertising placed next to editorial material.

Eighteenth- and nineteenth-century advertisements were not only for consumer goods.

Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.

-Microsoft Inc.

In the United States alone about 6,000 advertising agencies help create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the Internet, and outdoor signs. Advertising is so commonplace in the United States that an average person may encounter from 500 to 1,000 advertisements in a single day, according to some estimates.

Consumer + Advertising + Products

Mall TV

A Glimpse of Advertising

SCREENSHOTS

Best of the best

LEO BURNETT

Canadian code of Advertising

Creative aspect of

Advertising

Extent

World Advertising Research Center

Future

Perception

Understanding

Persuasion

Retention

Awareness

Canada

London, UK

Thank you