All The Way

Home.com

Daniel, Jordan, Kayleigh, Mike, Mukund, Silvia

“New immigrants lose out on some of the cultural aspects they loved from their place of origin when they take-up life in Canada”

Problem

I miss the way of life I had back home

I miss my family back home. I wish there was an inexpensive way to be able to see them more often.

I would love to find a way to connect with others that would make me feel connected to my heritage community.

Market AnalysisGrowing Proportion of Canadian Immigrants

Internet Usage Among Immigrants Higher than

Domestically Born Canadians

Internet Usage in Canada, More Than Double the

Worldwide Average

Logistics

Share your Story

• Candidates share their personal link online to gain votes• Top 3 candidates selected at month's end as contest finalists

Throw your Party

• Finalists each throw a cultural party sponsored by online advertisers • Judges choose winner through story, votes, and party – decision is unveiled through video online

We share their story

• We make a video of candidates' stories, their cultural party, and an interview once they return back to Canada

• Video is shared on site and youtube stream, raising awareness for new candidates

2012 2013 2014 2015 2016

Canadian Population 34,655,462 35,036,672 35,422,076 35,811,719 36,205,648

% Foreign Born Canadians 20.33% 20.42% 20.51% 20.60% 20.69%

Foreign Born Canadians 7,045,400 7,154,318 7,264,921 7,377,233 7,491,281

% Immigrants with Internet Access 92.90% 92.90% 92.90% 92.90% 92.90%

Immigrants Using Internet 6,545,177 6,646,362 6,749,111 6,853,449 6,959,400

Refugees (No Desire to Return Home) 48,800 48,800 48,800 48,800 48,800

Immigrants Not Want to go Home 704,540 715,432 726,492 737,723 749,128

Total Market Size (Canada) 5,791,837 5,882,130 5,973,819 6,066,926 6,161,472

Market Size

Social Media Platform

Mukund K @MKThanks So much @allthewayhome for the amazing opportunity to visit my loved ones back home!! #INDIABOUND

9:16 AM - 13 Mar 12 via TweetDeck · Details Reply

Competition

Birthright Israel

Facebook Competitions

Individual Website Competitions

Win Trip Home Competitions

Business Model

Users

Advertisers

Product

MarketingAll The

Way Home.com

MEA

2012 2013 2014 2015 2016

Total Market Size (Canada) 5,791,837 5,882,130 5,973,819 6,066,926 6,161,472

AllTheWayHome.com Penetration 0.014% 0.030% 0.059% 0.081% 0.100%

Votes/Day 10 10 10 10 10

Days of Competition 30 30 30 30 30

Total Views 243,257 529,392 1,057,366 1,474,263 1,848,442

Viewers/1000 243 529 1,057 1,474 1,848

At $/1000 hits 30 31 32 33 34

Total Revenue/Month 7,298 16,411 33,836 48,651 62,847

Revenue/Year $87,573 $196,934 $406,029 $583,808 $754,164

Revenue Model

2012 2013 2014 2015 2016

Total Market Size (Canada) 5,791,837 5,882,130 5,973,819 6,066,926 6,161,472

AllTheWayHome.com Penetration 0.014% 0.030% 0.059% 0.081% 0.100%

Votes/Day 10 10 10 10 10

Days of Competition 30 30 30 30 30

Total Views 243,257 529,392 1,057,366 1,474,263 1,848,442

Viewers/1000 243 529 1,057 1,474 1,848

At $/1000 hits 30 31 32 33 34

Total Revenue/Month 7,298 16,411 33,836 48,651 62,847

Revenue/Year $87,573 $196,934 $406,029 $583,808 $754,164

Revenue Model

2012 2013 2014 2015 2016

Revenue 87,573 196,934 406,029 583,808 754,164

COGS:

Trips/Year 12 12 12 12 12

Cost/Trip (After Subsidization) 1,000 1,000 1,000 1,000 1,000

Gross Revenue 75,573 184,934 394,029 571,808 742,164

Expenses:

Website Hosting 1,000 1,100 1,210 1,331 1,464

Salary 40,000 60,000 69,000 79,350 91,253

Marketing 30,000 30,000 30,000 30,000 30,000

Miscellaneous 3,000 3,600 4,320 5,184 6,221

EBIT 1,573 90,234 289,499 455,943 613,227

Income Tax 472 27,070 86,850 136,783 183,968

Net Income $1,101 $63,164 $202,649 $319,160 $429,259

Income Statement

Opportunities

Expand to overall population, not just immigrants

Ex. Religious excursions, spring break trips, etc.

Expand to the United States, and then worldwide

Expand prize offerings, asking for sponsor donations for second and third place

Expand to overall population, not just immigrants

Ex. Religious excursions, spring break trips, etc.

Expand to the United States, and then worldwide