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What DO thEY
think anD fEEl?
PainS gainS
Where are we now? how will we get there? Where do we want to be?
Breaktrough Business Strategy Design
kiss3keep it Short, Simple, Stupid, and Smart SMaRt
EXCEllEnCE= MemorableMESSagE
State-of-the-art EXECUtiOn
SmartgOal
Breaktrugh iDEa
(Specific, Measurable, achievable, Realistic, timely).
Business Model BreakthroughKey Partners Key Activities
Key Resources
Value Propositions Customer Relationships
Customer Segments
Channels
Cost Structure Revenue Streams
Customer Empathy Map
We provide originality, ideas, and strategic insights
High
LowLow High
High
LowLow High
Volvo = Safety
Nike = Just Do It
Rolex = Prestige
Creatoor = Breaktrough!
(Your company) =
fears frustrations
obstacles
wants/needsmeasures of success
obstacles
what really counts major preoccupations worries & aspirations
What DO thEY
hEaR?what friends say
what the boss sayswhat the influencers say
What DO thEY
SEE?enviroment
friendswhat the market offers
What DO thEY
SaY anD DO?attitute in public
appearancebehaviour toward others
USP- Unique Selling Proposition
What do you offer to the customer?
Why does the business model generate profit?
Who is your your target customer
(segment)?
How is the value proposition created?
Profit mechanism
Value proposition
Value chain
Why?
What?
How?
Who?
When?Where?
kSf- key Success factors
Qualifiers - How do we qualify for the business: +386 (0)4 25 11 020
Focusing on your success!
Being smart is an art!
Value
Innovators
Early Adopters
Early Majority
Laggards
Order Winners - How do we win the business: non-issues - things we do that do not create value:
Market share
Mar
ket
gro
wth
Originality
Imp
orta
nce
www.creatoor.com
Boost your business!
Success is your mind game!TM
The Right leader +The Right Mindset +The Right Vison + The Right team +The Right thinking + The Right Environment + The Right Reason + The Right time / nOW
= the Right Result
TM
©Creatoor.com
Late Majority
ValUE CREatiOn
COSt iMPliCatiOnS
+ ValUE
- COStS
RaiSEEliMinatE
CREatEREDUCEValUE-SiDECOSt-SiDE
+ =
Bussines Model Canvas Value Innovation Blending Approaches
One Billion idea
Breaktrough strategic concept will _____________(verb) ______________(target customers). It _________________ (declaration of advantages).Our breaktrough execution _________________(the reasons why). The tone of our brand/company is__________________. Company/brand personality that supports the concept is ____________________ .
B R E a k t h R O U g h !
1. You need to put a very high value on simplicity.2. You must be determined to seek simplicity.3. You need to understand the matter very well.4. You need to design alternatives and possibilities.5. You need to challenge and discard existing elements.6. You need to be prepared to start over again.7. You need to use concepts.8. You may need to break things down into smaller units.9. You need to be prepared to trade off other values for simplicity.10. You need to know for whose sake the simplicity is being designed.
Simplicity:iC
Industry & Company Analysis
OObjectives
iCI See Innovative Concepts
We will either find the way or create one for You!
CREatOORBUSinESS
BREakthROUgh MEthODOlOgY
OBJECtiVES
SitUatiOn
BREaktROUgh & tRanSfORMatiOn
StRatEgYinnOVatiVE COnCEPt
taCtiCS
aCtiOn
COnStant COntROl
SOSi - C’taC PhilosophytM
Purchase Delivery Use Supplements Meintenance Disposal
Customer Productivity
Simplicity
Convenience
Risk
Fun and Image
Enviromental Freindsliness
Th
e 6
Uti
lity
Lev
ers
The 6 Stages of Buyer Experience Cycle
Current Industry Focus Blue Ocean Offering
Buyer Utility Map
