"A crisis is an unexpected and Detrimental situation or event”Crisis communication ca transform these unexpected into

the anticipated and responding accordingly

CRISIS COMMUNICATION

a sub-specialty of the public relationsprotect and defend an organization

Forms of crisis

Investigation criminal allegationMedia inquiry Violation of environmental regulations

OTHER SCENARIOS

legal, ethical, or financial

ORGANISATION’S reputationdefending becomes the highest priority larger process of crisis communication /crisis management

Crisis communicationa sub- specialty of business continuityBusiness continuity is the activity performed by an

organization to ensure that business functions will be available to customers, suppliers, regulators, and other entities that must have access to those functions

Business Conitinuation

Assists organizations to achieve continuity of critical business processes and information under crisis, disaster or event driven circumstances.

primary objectives of an effective Crisis communication solution is:

Responding QuicklyEffectivelyEfficiently

Strategies

Maintain connectivityBe readily accessible to the news mediaShow empathy for the people involvedAllow distributed accessStreamline communication processesMaintain information securityDeliver High volume Communication

The Steps of Crisis Communications

1)Identify Your Crisis Communications TeamA small team of executives should be identified to serve

the organizations from the crisis

2)Identify Spokespersons It Important to identified the skilled spokesperson.Who to speak to the mediaMaintenance of all kinds of communication both internal

and external

3) Spokesperson Training

Should be trained before facing the media Speak the Message Clearly t the mediaStakeholdersTo eliminate Misinterpreting and misunderstandings

4)Establish Notification Systems

Allow Rapidly reach the stakeholders using multiple Modalities

5) Identify and know your stakeholders internal and external stakeholders that matter to your organization

ensure that they receive the messages

6)Develop Holding Statement

"holding statements" — messages designed for use immediately after a crisis breaks