Cross Media from 2001 | a good vision?

30.08.2001Cross Media Applications 1

Cross Media Applications

• new contact opportunities to reach consumer

• one content for multichannels and multidevices


New devices emmerge

• PC is no more the unique consumer device for digital information

• Internet access is possible from other devices (mobile phone, digital TV, PDA, game console, etc.)

• Functionality and penetration of these alternative devices will improve

• No winner, but more a proliferation of different types of devices

PC: Personal Computer

TV: TelevisionPDA:

Personal Digital Assistant


Consumer ’s needs are complex

• Consumer want to decide how she accesses the content (when, where, wich device, which channel)

• Consumer has different needs depending on time, location, etc.

• Each situation requests the appropriate service/content


New business process approach

• Entreprises should have their content available for multidevices and multichannels

• With content ready for crossmedia, new customer groups could be reached (quantity growth)

How to benefit with product an cost control?


One content formultichannels and multidevices• Unique content in XML format• Different style sheet XSL for

different Markup Language formats• Automatic generation of:

– HTML for PC- or PDA-Browser– WML for WAP– VoiceXML for voicebased service– Specific File for SMS gateway, digital

TV– etc.

XML:eXtensive Markup Langage

XSL:XML Style Sheet

HTML:Hyper Text Markup Langage

WML: Wireless Markup Langage

WAP: Wireless Application Protocol

SMS:Short Message System


XML – XSL – WML example<?xml version="1.0" encoding="ISO8859-1" ?>

<INFORMATION title="NetArchitects">

<SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss-... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> …

XML

<?xml version="1.0" encoding="ISO8859-1" ?><xsl:stylesheet xmlns:xsl="http://www.w3.org/1999/XSL/Transf...

<xsl:output method="xml" indent="yes" encoding="ISO8859-1"/>

<xsl:template match="/"> <wml> <xsl:apply-templates select="INFORMATION"/> </wml></xsl:template>

<xsl:template match="INFORMATION"> <xsl:apply-templates select="SUBJECT[position()=1]"/></xsl:template>

<xsl:template match="SUBJECT[position()=1]"> <card> <xsl:attribute name="id"><xsl:value-of select="con... <xsl:attribute name="title"><xsl:value-of select="TITLE"... <do type="prev" label="Back"><prev/></do> <p align="center"><img src="logo_netarch.wbmp" alt="Net@... <xsl:apply-templates select="PARAGRAPH[position()=1]"/> <p> <a href="n@_corporate_more.wml">more...</a><br/> <a href="n@_corporate_offices1.wml">offices</a><br/> <a href="n@_corporate_key_figures.wml">key figures</a>... ...

XSL

<?xml version="1.0" encoding="ISO8859-1"?><!DOCTYPE wml PUBLIC "-//WAPFORUM//DTD WML 1.1//EN" "http://...<wml><card id="card_1" title="Corporate Overview"><do type="prev" label="Back"><prev /></do><p align="center"><img src="logo_netarch.wbmp" alt="Net@rchi...<p>NetArchitects Communications SA is a Swiss-based Internet...<p><a href="n@_corporate_more.wml">more...</a><br /><a href="n@_corporate_offices1.wml">offices</a><br /><a href="n@_corporate_key_figures.wml">key figures</a><br /><a href="n@_welcome.wml">NetArchitects home</a><br /></p></card></wml>

WML


… HTML example<?xml version="1.0" encoding="ISO8859-1" ?>

<INFORMATION title="NetArchitects">

<SUBJECT> <TITLE>Corporate Overview</TITLE> <PARAGRAPH>NetArchitects Communications SA is a Swiss-... <PARAGRAPH>Our clients have retained us for our skills ... <PARAGRAPH>NetArchitects' mission is to produce fast, ... <PARAGRAPH>NetArchitects is part of ALTRAN, which ... </SUBJECT> <SUBJECT> <TITLE>Offices</TITLE> <OFFICE> <STREET>WTC - Leutschenbachstrasse 95 - Postfach 144</... <ZIP>CH 8050</ZIP> <CITY>Zurich</CITY> <COUNTRY>Switzerland</COUNTRY> <PHONE>+41 1 305 70 80</PHONE> <FAX>+41 1 305 70 89</FAX> </OFFICE> <OFFICE> <STREET>16, quai du Seujet</STREET> <ZIP>CH 1201</ZIP> <CITY>Geneva</CITY> …

XML

<?xml version="1.0" encoding="UTF-8"?>

<xsl:stylesheet version="1.0" xmlns:xsl="http://www.w3.org/... <xsl:template match="/"> <xsl:processing-instruction name="cocoon-format">type=... <html> <head> <title>Net@rchitects - <xsl:value-of select="/page/... <meta content="text/html; charset=ISO-8859-1" http-... <link rel="stylesheet"> <xsl:attribute name="href"><xsl:value-of select="... </link> </head>

<xsl:call-template name="generate-javascript"/> <body> <table width="740" class="main" align="center" border="... <tr> <td align="right" class="header"> <xsl:call-template name="image-pixel"/> <br/><xsl:call-template name="header"/></td> </tr> <tr> <td align="right" class="header"><xsl:call-template ......

XSL

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"><!-- saved from url=(0045)http://localhost:8080/NetA/main/...<HTML><HEAD><TITLE>Net@rchitects - Corporate</TITLE><META content="text/html; charset=ISO-8859-1" http-equiv=...href="Net@rchitects - Corporate_files/stylenet.xsl" rel=...

<SCRIPT language=javascript type=text/javascript> ... <META content="MSHTML 5.00.3103.1000" name=GENERATOR></HEAD><BODY><TABLE align=center border=0 cellPadding=0 cellSpacing=0 ... <TBODY> <TR> <TD align=right class=header><IMG height=20 src="Net@rchitects - Corporate_files/pixel.gif" width=... href="http://localhost:8080/NetA/main/index.xml"><IMG ...

HTML


Cross media publishing


one content for multichannels and multidevices

enterprise business information& logic

WEB Server

device

information & servicestyle sheet

content

channel

consumer


Large offering and flexibilty

• Automatisation for the creation of static pages

• Dynamic pages creation on the server or on the client side (next browsers)

• Automatic client & device recognition• Personalisation & document creation• Consumer’s choice for online or offline

content (and mix of both too)


Rules for success

• Smart ease of use respecting user interface limitation (ex: PC for configuration & personalisation, SMS for order and buying confirmation)

• The same solutions apply for business applications (enterprise portals, intranet, extranet, e-shop, marketplace)

• Time to market


Thank youNicolas Sierro

Questions?

Business

Cross Media from 2001 | a good vision?