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Culture & comm. Photo by Sue Clark [link ]

Culture and Communication

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Page 1: Culture and Communication

Culture & comm.

Photo by Sue Clark [link]

Page 2: Culture and Communication

Culture & comm.

Geert Hofstede, IBM (http://bit.ly/hofstede1)

Erin Meyer, INSEAD (The Culture Map)

How does culture influence communication?

Photo by Sue Clark [link]

Page 3: Culture and Communication

Culture & comm.

Communication Style

Low-Context High-Context

Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link]

US DE UK CN JPFRBR

Page 4: Culture and Communication

Culture & comm.

Implications for work in the US?

Emphasis on simplicity & clarity

Messages taken at face value

Repetition appreciated

Photo by Sue Clark [link]

Page 5: Culture and Communication

Culture & comm.

Evaluation Style (Negative Feedback)

Direct Indirect

Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link]

USDE UK CN JPFR BR

Page 6: Culture and Communication

Culture & comm.

Implications for work in the US?

Balance between bluntness & subtlety

Use a “soft start” but not a “sandwich”

Photo by Sue Clark [link]

Page 7: Culture and Communication

Culture & comm.

Disagreement Style

Confrontational Conflict-Averse

Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link]

USDE UK CN JPFR BR

Page 8: Culture and Communication

Culture & comm.

Implications for work in the US?

Balance between confrontation & harmony

Varies widely across orgs. & industries

Photo by Sue Clark [link]

Page 9: Culture and Communication

Culture & comm.

Persuasive Style

Practical Conceptual

Applications Principles

Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link]

US DEUK FRBR

Page 10: Culture and Communication

Culture & comm.

Implications for work in the US?

Persuade by emphasizing application

Add conceptual basis later (if at all)

Photo by Sue Clark [link]

Page 11: Culture and Communication

Culture & comm.

Source of Trust

Task Personal

Accomplishment Relationships

Photo by Sue Clark [link], Source: Erin Meyer, The Culture Map [link]

US DE UK CNJPFR BR

Page 12: Culture and Communication

Culture & comm.

Implications for work in the US?

Focus on shared tasks

Relationship-building a bonus

Photo by Sue Clark [link]

Page 13: Culture and Communication

Culture & comm.

Attend to cultural differences…

While also applying general principles

(Damasio, Dweck, Ekman, Gottman)

Photo by Sue Clark [link]