[ CULTURE CONSULTANCY ]

• About us

• Food Market in India

• Food Business– An Opportunity

• About Culture Consultancy

• Financials

• Next Steps

About us• Culture Consultancy is a Food business consultancy that provides

unique concept to start up - Coffee Shop, Coffee Lounge, Fast Food , Multi Cuisine Restaurant, Pizzeria, any other Quick Service or Fine Dine format Restaurant.

• We have 7 years of hands-on Coffee Shop & Quick Service management experience.

• We have a solution to all your needs to enter into this lucrative industry and doing a complete set up.

• In a nutshell, this program includes all consulting time from concept to launch.

Food Market in India

• Lounge, Pubs, Quick Service Restaurant market has grown by leaps and bounds in the country and cafes have become a hotspot for the young and old alike.

• Due to an increase in cosmopolitan crowd and the number of people eating out, it has become a way of living rather than just eating out.

• Tremendous growth in the industry in the last 8 years. • Consumers are open to trying out new concepts &

brands.• Annual spend on eating out (organized + unorganized

segments) – Rs.35,000 crores

The Indian foods services market is set for enormous changes as consumer preferences shifttowards quick services and multiple cuisines offering huge opportunities for many players

The Indian food industry is estimated ataround $8B & is dominated by theunorganized sector..

..But the organized sector is expected tooutpace industry growth to increase itsmarket share

..with growth expected across allthe major categories

..But the organized sector is expected tooutpace industry growth to increase itsmarket share

The Indian food industry is estimated ataround $8B & is dominated by theunorganized sector..

Formats• Street stalls/Kiosks• Cafes• Fast food• QSR (Quick Service Restaurants)• Fine dining• Casual dining

Drivers of growth• Changing consumer profiles• Higher disposable incomes• Exposure to multiple cuisines

..& also strong potential growth rateoutpacing the industry

Fast food or QSR seems to be the mosthappening segment with excellentmarket share

An Opportunity

• Modern Food Concepts have become an integral part of our lifestyle across India.

• Widespread acceptability amongst the population.• Easy to manage.• Good return on investment• Relatively lower costs.• High Profit Margins.• Easy availability of manpower across the country.

Process

• Stage 1 – Project Planning & Design.• Site Investigation - Location Details & Planning• Preliminary Concepts & Design.• Architect Meeting & Selection.• Cost & Estimate.• Legal & Applications.• Project Report.

  

• Stage 2 – Systems Planning.• Architect’s Design & Specification.• Master Planning: Cost Estimate, Suppliers, Contractors, etc.• Interior Design Coordination.• Graphics & Ad-Design Selection.• Coordination of Various Agencies.

Process

• Stage 3 – Technical Planning [A].• Selection of Capital Equipments.

• Cuisine & Menu Planning.

• Kitchen Planning, Inviting Equipment Quotations and Their Evaluation & Approval.

• Invitation of Quotations for F&B and House Keeping Services.

• Software Evaluation

  • Stage 3 – Technical Planning [B].• Revision for Financial Support.

• Application for Operating Licenses – Food License, Police License, Fire License, Health License, and other licenses pertaining to premises.

Process

• Stage 4 – Operations Planning Control System.• Coordination of Purchase of Operational Supplies.• Setting Up Systems for The Functioning of : F&B Service, Kitchen,

Purchases & Stores and Sales & Marketing.• Recruitment of Staff.• Launching Plan.• Menu Trials.

• Stage 5 – Pre-Opening Services & Planning.• Trial Runs for Software Systems.• Pre-opening Installation of Efficient Operational Systems.• Implementation of Marketing, Publicity and Advertising Campaigns.• Control Systems.

• Grand Opening & Handover.

Key Requisites• Personal Traits

– Drive to succeed, willingness to work hard & passion for delivering quality to customers.

• Premises– Access to minimum 600 sq ft (Restaurant) of prime retail

premises on the ground floor in a key retail market or shopping mall or high street.

• Investment Capability– Capability to invest Rs.15 lacs - 2 cr for Restaurants (exact

investments would vary depending on the premises).• Experience

– Prior service sector experience in any sector would be a definite plus.

Financials Particulars Café / Themed

Restaurant

Carpet Area Required (sq. ft) 600-6000 sq.ft

Total Upfront Investments

(as per area)

Rs.15 lacs – 2 Cr

Consultancy Fee Payable

(as per format)

5 lacs or 10% of the project cost whichever

higher

Likely Gross Revenues Per Month in Year 1

70% of sale

Likely Net Earnings Per Month Over Year 1 – 7*

30% of sale

Break Even Point 1 year

Some of our Projects!

Next Step

Once convinced of our ability to execute the project and interested in assigning us the project, you shall confirm the same by paying an advance amount. This amount will cover the cost of Project report for Financial sanction. Same will be adjusted against the total payment for the entire project.

During the project execution period the payment pattern will be spread in following manner –Rs 1 lac as part of signup & confirmation before furbishing of the concept.40% before the commencement of Interior Layout.30% before the commencement of Kitchen Equiptment Planning.15% before the commencement of Recruitment.Balance before the commencement of Final Opening .

In addition to the above, we will be reimbursed all out of pocket expenses (including to & fro airfares, 3 star lodging & boarding) against the bills submitted by us.

Let’s Start !

All for one fee that will be repaid several times over the life of your business. Please get in touch with us to take this

forward:

Culture ConsultancyCulture Consultancy Coffee Culture, Opp Sargam Shopping Centre,

Surat. (Gujarat) India.HotlineHotline : +91 9898413330

Email : gaurav@coffeeculture.co.in