Cv active ageing enterprise event long stand

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Enterprise 2020 MarketPlace Event, 28 October 2010

Text of Cv active ageing enterprise event long stand

  • 1. Enterprise 2020 Business contributionto the European Yearfor Active Ageing Virginie Delwart,Johnson & Johnson Lisa Harlow ,Intel Jacques Spelkens,GDF SUEZ Rachel Buchanan,AGE Platform Europe With participation from Ralf Jacob, DGEmployment and Social Affairs

2. Agenda

  • Definition of Active Ageing
  • Business Context
  • Example of initiatives from Leaders involved
  • Agenda of the European Year for Active Ageing
  • Collaborative Venture objectives and deliverables
  • How can businesses contribute to the European Year
  • Questions & Answers
  • Contact details of leaders

3. What Is Active Ageing? Source: WHO The WHO states that Active ageing is the process of optimizing opportunities for health, participation and security in order to enhance quality of life as people age. It applies to both individuals and population groups [ ] allows people to realize their potential for physical, social, and mental well-being throughout the life course and to participate in society, while providing them with adequate protection, security and care when they need. Within companies this can be translated in Active Age Management policies, ensuring to optimise the ageing workforce contribution, capitalising on their knowledge to enhance inter-generational exchange. 4. Business Context of this Collaborative venture 5. Why is Active Ageing important for businesses?

  • United Nations Population division, one in five Europeans will be older than 65 years by 2025, an increase of 16% from 2002.
  • By 2050, the older ages will make up a projected 22 per cent of the world population33 percent in the more developed regions.
  • Individuals aged 50 and over already represent 20% of the workforce and this proportion will rise to 25% in the coming years.
  • It is estimated that Europeans over 65 possess wealth and revenues of over 3000 billion, thus representing a huge market potential.
  • More than 60% of persons over 50 in Europe feel that their needs are not adequatelyaddressed by current ICT equipment and services.

Source (*) All others: European Commission ( )UN, Population ageing and living arrangements of older persons: Critical issues and policy responses 6. Why is Active Ageing important for businesses?

  • Capitalize on the learning curve of CSR Europes network to learn about existing corporate practices
  • Expanding managerial knowledge and awareness of age management
  • Changing attitudes and approaches with regards to the relationship between employers/employees
  • Development of age management capacity
  • Changing employers and employees attitudes to life long learning
  • Better integrate senior citizens in the research and development process of new product and services

Source (*) All others: European Commission ( )UN, Population ageing and living arrangements of older persons: Critical issues and policy responses 7. Did you know?

  • Around 40% of older Europeans have some degree of activity limitation due to health problems and almost 50% report that they have long term health problems.
  • During 1998 -2025 period, the worlds ageing population (ages 65 and above) will more than double.
  • The number of elders is now increasing by 8 million per year; by 2030, this increase will reach 24 million per year.
  • In the US About 10 000 people will turn 60 every 24 hours for the next 20 years, helping to double the number of people aged more than 65 in the next quarter century.

Source (*) All others: European Commission ( )UN, Population ageing and living arrangements of older persons: Critical issues and policy responses 8. Example of initiatives from the leaders involved 9. Virginie Delwart

  • Active Ageing is an emerging issuethat is incorporated in our current Global health programs
  • We want to:
  • Create, promote and sustain an organizational culture of health
  • Promote consistent, competitive compliance of health programs and service delivery
  • Lead in business by leading in health
  • As well as
  • Develop bridges to enable transfer knowledge internally & externally (engagement of senior employee)
  • Upcoming project:
  • Ex-Executive for exchange Program

10. Jacques Spelkens

  • Country agreement signed with French Public Authorities and trade unions on the Ageing Policies (December 2009) regarding Life-long Training, Mentorship, Knowledge Transfer and maintaining senior personnel in the job until retirement age. Annual quantitative evaluation on KPI.
  • Tutorship policies on intergenerational knowledge transfer.
  • Development of a CSR collaborative Intranet platform including topics on senior personnel.

11. Lisa Harlowand David Prendergast

  • Intel Objectives:
  • A global and local perspective on Ageing
  • Understand the myriad of social and cultural differences in peoples experiences of Ageing and health
  • Challenge prevailing assumptions about what it means to grow old
  • Identify strategic opportunities for appropriate technologies and services for older people
  • Existing projects:
  • The Global Ageing Experience Project
  • The TRIL Centre, Technology Research for Independent
  • Living Centre
  • LOG ON, LEARN An exciting e-inclusion Programme

12. Rachel Buchanan

  • Our challenge: the demographic reality, together with the current financial and economic crisis, is forcing us to fundamentally re-think the way our society is organised and to change our vision of older people.
  • Our objective: to mobilise all relevant actors who can help move toward a society for all ages where older people are empowered to participate fully and to contribute to their communities.
  • Our action: AGE has been leading a campaign to put active ageing and intergenerational solidarity on the EU agenda (EU Day on IS 29 April and campaign for EY 2012)

13. European Context of this Collaborative venture :The European Year for Active Ageing 2012 14. European Year for Active Ageing 2012 policy context

  • EU 2020 strategy emphasised the importance of promoting a healthy and active ageing population to allow for social cohesion and higher productivity
  • Relevant flagship initiatives (Digital agenda, Innovation Union, Agenda for New skills and Jobs, Poverty Platform)
  • Council conclusions on active ageing (13 June 2010)
  • European Parliamenthas adoptedin October a resolution on The demographic challenge and solidarity between generations (Mann report)

15. EY Active Ageing 2012 why?

  • Active ageing needs to be supported by a wide range of policies at all levels of governance
  • EU makes a contribution in a number of policy areas but active ageing falls mainly within the competence of Member States
  • EY 2012 seems to be appropriate instrument for achieving some specific objectives

16. European Year for Active Ageing 2012 state of play

  • June - July 2009: public stakeholder consultation on a possible EY 2012
  • Nov 2009 - July 2010: ex-ante evaluation (problem analysis, stock taking of existing EU activities, options)
  • 6 Sept. 2010: Commission adopted proposal
  • Sept. 2010 March/April 2011: adoption of the decision by by Parliament and Council

17. EY Active Ageing 2012 - objectives

  • toraise general awarenessof the value of active ageing in order to highlight the useful contribution older persons make to society and the economy (...)
  • tostimulate debateand developmutual learning(), to identify anddisseminate good practiceand toencourage cooperationand synergies
  • to offer a framework for commitment () to enable Member States and stakeholders at all levels to develop policies through specific activities and tocommit to specific objectivesrelated to active ageing.

18. EY Active Ageing 2012 committing to specific activities and objectives

  • Stakeholders at all levels are invited to commit to activities and objectives in the run-up year 2011 so that tangible results can be presented in 2012
  • Commission will set up in the first half of 2011 a website for the EY (documenting commitments and achievements)
  • Commitments can relate to many areas and take different forms: - public debate or events to raise awareness - take stock of situation and obstacles- develop an active ageing strategy

19. T