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Business contribution to the European Year
for Active Ageing
Virginie Delwart, Johnson & JohnsonLisa Harlow, Intel
Jacques Spelkens, GDF SUEZRachel Buchanan, AGE Platform Europe
With participation from Ralf Jacob, DG Employment and Social Affairs
According to you, what is Active Ageing?
2Source: WHO http://www.who.int/ageing/active_ageing/en/index.html
Etienne Goulley, AGE council member (France) AGE Platform Europe
Patrick Bonnet, Head department of social development and solidarity, GDF SUEZ - Can you share with us a professional
experience (outside today) where your age made a difference?
- According to you, what is the role of the business community with regards to ageing employees and communities?
- Where are we today? Where should we be by 2020?
Why is Active Ageing important for businesses?
• Capitalize on the learning curve of CSR Europe’s network to learn about existing corporate practices
• Expanding managerial knowledge and awareness of age management
• Changing attitudes and approaches with regards to the relationship between employers/employees
• Development of age management capacity
• Changing employers and employees attitudes to life long learning
• Better integrate senior citizens in the research and development process of new products and services
Source (*): www.eurocarers.org
All others : European Commission (http://ec.europa.eu/information_society/activities/einclusion/docs/ageing/overview.pdf) UN, Population ageing and living arrangements of older persons: Critical issues and policy responses http://www.un.org/esa/population/publications/bulletin42_43/bulletin42_43.htm
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European Context of this Collaborative venture :
The European Year for Active Ageing 2012
Ralf Jacob, Directorate-General Employment and Social Affairs
European Commission5
European Year for Active Ageing 2012 - objectives
• to offer a framework for commitment (…) to enable Member States and stakeholders at all levels to develop policies through specific activities and to commit to specific objectives related to active ageing.
• to raise general awareness of the value of active ageing in order to highlight the useful contribution older persons make to society and the economy (...)
• to stimulate debate and develop mutual learning (…), to identify and disseminate good practice and to encourage cooperation and synergies
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Initiatives from the leaders involved
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Virginie Delwart
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Johnson & Johnson Objectives:
• Identify ways to properly manage the demographic changes
• Ensure transfer of knowledge internally• Develop bridges to enable transfer knowledge externally
(engagement of senior employee )
Existing project:
• Ex-Executive for exchange Program
Jacques Spelkens
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1. Country agreement signed with French Public Authorities and trade unions on the “Ageing Policies” (December 2009) regarding Life-long Training, Mentorship, Knowledge Transfer and maintaining senior personnel in the job until retirement age. Annual quantitative evaluation on KPI.
2. Tutorship policies on intergenerational knowledge transfer.
3. Development of a CSR collaborative Intranet platform including topics on senior personnel.
Lisa Harlow and David Prendergast
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Existing projects: • The Global Ageing Experience Project• The TRIL Centre, Technology Research
for Independent Living Centre • ‘LOG ON, LEARN’ An exciting e-
inclusion Programme
Identify strategic opportunities for appropriate technologies and services for older people
Rachel Buchanan
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• Our challenge: the demographic reality, together with the current financial and economic crisis, is forcing us to fundamentally re-think the way our society is organised and to change our vision of older people.
• Our objective: to mobilise all relevant actors who can help move toward a society for all ages where older people are empowered to participate fully and to contribute to their communities.
• Our action: AGE has been leading a campaign to put active ageing and intergenerational solidarity on the EU agenda (EU Day on IS 29 April and campaign for EY 2012)
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Collaborative venture:
“Business contribution to the European Year for Active
Ageing”
This collaborative venture aims to...
• Address Active Ageing in employment:
Encourage volunteers to integrate and foster exchange between ageing population and communities
Understand and encourage intergenerational exchange and solidarity within the workforce
Adapt the concept of work-life balance to ageing employees and promote flexibility for employees to take care of their elderly relatives
• Active Ageing through Social participation
Exploring how companies can better engaged ageing citizens in the development of their products and services to better align offer and demand. 12
This Collaborative Venture aims to...
Healthy Ageing and autonomous living
Study and disseminate new models of home and community care in support of independent living for older people
Explore the possibilities brought by novel technologies in support of preventive healthcare, disease management and wellness for older people
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Planned outputs:
• Collection of challenging and best practices
• Launch event to showcase existing practices and launch a multi-stakeholder process to address various thematic with regards to Active Ageing
• Building up the Business case for ageing employees by developing a collection of practical tools and instruments available to companies
• Closing event with Workshop on integrating, developing, mainstreaming HR policies targeted at ageing employees and on independent living principles and solutions targeted at communities at large.
How can companies contribute to the EY for Active Ageing?
1. Get actively engaged in CSR Europe Collaborative Venture on the “Business Contribution to the European Year for Active Ageing”
Companies interested can join the collaborative ventures on the Business contribution to the European Year for Active Ageing. If you are interested, please contact Marion Birnstill [email protected]
2. Share existing initiatives, HR policies, events, workshops, trainings, that your company is implementing with regards to these three key areas:
• Active Ageing in employment• Active Ageing through social participation• Healthy Ageing and autonomous living (products and services)
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Questions & Answers
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Contact details of leaders
Jacques Spelkens (GDF SUEZ)[email protected]
Lisa Harlow and David Prendergast (Intel)[email protected]
Virginie Delwart (Johnson & Johnson)[email protected]
Rachel Buchanan (AGE Platform Europe)[email protected]
