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Tetsuhito SoyamaDirector of Human Resources

CyberAgent, Inc.

CyberAgentOrganic Growth

Framework

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What is CyberAgent?

Fast growth

A lot of New businesses

Great place to work

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Employees

20 people → 6,000 people

300 xin 1999 (1yr after launch) in 2014

20 people

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4 million US$ → 2 billion US$

Sales

4 million US$

500 xin 2014in 1999 (1yr after launch)

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Growth Acceleration

4 million US$In 1999

1 billion US$In 2011

2 billion US$In 2014

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Shareholder Returns

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2000年

2001年

2002年

2003年

2004年

2005年

2006年

2007年

2008年

2009年

2010年

2011年

2012年

2013年

2014年

Apr., 2000Collapse of

Internet bubble

Sep., 2008subprime crisis

Stock price [unit: yen]

50 x market capitalization

Jan., 2006Livedoor shock

Nov., 2013Highest price since the listing

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What is CyberAgent?

Blog & Game PlatformNo.1 Internet Ad Smartphone Games

Internet Services

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Overview of CA’s HR

・ Founded in 1998 　　　 by 2 young workers

・ 6000 employees　 Average age ; 29

・ Male : Female = 7:3　 　 Female Manager ; 23%

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Agenda

1. Who is Soyama ?

2. What is CyberAgent?

3. Why CyberAgent Grows ?

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3. Why CyberAgent Grows ?

Innovation×

Motivation

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Innovation x Motivation means

A lot of New Businesses×

Great Place to Work

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Framework for Innovation

CyberAgentOrganic Growth

Framework

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CA Organic Growth Framework

New assignmentsupport

Mass of Ideas The rule of Withdrawal

Management decision with

employees

Ideas Decision Withdrawal

If good…Invest more!

Safety net If bad…Giving up

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CA Organic Growth Framework

New assignmentsupport

Mass of Ideas The rule of Withdrawal

Management decision withemployees

Ideas Decision Withdrawal

If good…Invest more!

Safety net If bad…Giving up

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Employees’ ideas contest

Mass of Ideas

Jigyo 　 Tsuku

ジギョつく

(Jigyo = business, tsuku = create)

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“Jigyo Tsuku”

Grab a Chance to Dream

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“Jigyo Tsuku”

・ Every week

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・ Opportunity & Reward

・ Whoever

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CA Organic Growth Framework

New assignmentsupport

The rule of Withdrawal

Ideas Decision Withdrawal

If good…Invest more!

Safety net If bad…Giving up

Mass of IdeasManagement decision withemployees

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Open battle among Board Members

Management decision with employees

Ashita 　 kaigi

あした会議“Meeting for Tomorrow”

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“Ashita Kaigi” Competition

BOD Propose Resolution

Team with 4 members

Share result in SNS

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Involving employees in big decisions

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Decision with Employees

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BOD Resolution Battle ”Ashita Kaigi”

700 million USD

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CA Organic Growth Framework

New assignmentsupport

Mass of Ideas The rule of Withdrawal

Management decision with

employees

Ideas Decision Withdrawal

If good…Invest more!

Safety net If bad…Giving up

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The rule of Withdrawal

CAJJ system

CyberAgentJigyo (business)Jinzai (employees)developing system

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J1J2J3

J4J5

J7

J6

J8J9

J10

①Rating by Operating Profit

Core buisness

stage

Surplusstage

Startupstage

②WithdrawalRule

1. 5Q deficit2. 5Q Sales

decline

1. BOD Agenda2. Ashita Kaigi3. Change Director

CAJJ “CyberAgent Business Rating system”

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New assignmentsupport

Mass of Ideas The rule of Withdrawal

Management decision with

employees

CA Organic Growth Framework

Ideas Desicion Withdrawal

If good…Invest more!

Safety net If bad…Giving up

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“CAREER AGENT group”

In-house Headhunters for employees

New assignment support system

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1. Get reqirements from GM, directors

2. Look for candidates inside entire company

3. Propose BOD

Career Agent helps “Challengers”Inside our company

Career Agent do…

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3. Why CyberAgent Grows ?

Innovation×

Motivation

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Innovation x Motivation means

A lot of New Businesses×

Great Place to Work

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Winning Best Companies Awards

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9 yrs

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Our Employees answer in GPTW

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I would say this is a great place to work.

91%People celebrate special events around here.

Management recognizes honest mistakes

as part of doing business. 85%

87%

People here are willing to give extra to get the job done. 87%

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CyberAgent’sHR approachesLead to GPTW

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CA8 （ CyberAgent 8 ）

BOD rotation system

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Our 8 BOD, known as “CA8”

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1.8 board members stay2.Every 2 years, 2 BOD are replaced3.Stepping down is not a demotion!

BOD are role models for “Changing”

CA8 （ CyberAgent

8 ）

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Employee interaction

Club Activities Support Investing Employees’

Good relationships

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Golf with BOD and 80 employees

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Key points for GPTW

Meritocracyand

Good Relations

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Our Fast Growth

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InnovationOrganic Growth Framework

Meritocracy and Good Relation

・ Jigyo Tsuku ・ Ashita kaigi ・ CAJJ system・ Career Agent

・ CA8・ Support for Social Dinner ・ Support for Club Activities

Motivation×