D&A Brochure 2010

B r i n g i n g c o s t - e f f e c t i v e m a r k e t i n g & b u s i n e s s d e v e l o p m e n t s o l u t i o n s t o t h e

b u i l d i n g c o n s t r u c t i o n i n d u s t r y

a bout ique market ing f i r m

2 0 1 0

[2] www.donovan-associates.com

D&A Background

Donovan & Associates (D&A) is a boutique marketing & business development firm that provides a unique and personal level of support to companies in the architectural building products industry. We bring clients a fresh approach to cost-effective, high quality professional and creative marketing services.

D&A offers a wide range of marketing services to organizations who may not have the resources or desire to hire full-time, in-house marketing professionals. D&A offers an extremely cost-effective means for companies to implement quality marketing initiatives – without the overhead and risk of hiring permanent employees.

Shawn Donovan and Sita Monti established Donovan & Associates in January of 2006. The mission then and still today is to provide the highest level of quality and personal services to our clients.

Shawn brings a strong industry background, armed with more than 20 years of executive-level marketing and market development experience in the building products industry. Sita brings a diverse background with more than seven years as a market research executive for the building products industry and ten years in sales and executive account management in the financial services industry.

In today’s competitive environment, companies are continuously looking for ways to control costs and differentiate their

offerings. D&A offers a unique package of marketing solutions that addresses these two critical issues. At D&A, we go beyond buzzwords and abstract marketing concepts. We are about results. We bring value to your company quickly, efficiently and with a great deal of flexibility.

D&A Capabilities

Donovan & Associates is a full service marketing and business development firm that specializes in the building construction industry. Our core competencies are:

Brand Development

o Brand Positioning

o Logo Development

o Brand Equity

Communications

o Electronic Communications

o Literature

o Public Relations

Market Research

o Customer Satisfaction

o Competitive Analysis

o Market Analysis

Donovan & Associates OVERVIEW

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www.donovan-associates.com

D&A Advantages

Cost-Effectiveness

Marketing & business development executive on a part-time basis

D&A is only paid for the work that is done

All plans developed with focus on boosting your bottom line

Speed to Market

Extensive industry experience gives D&A a short learning curve, which means we are able to provide valuable support at a rapid pace

D&A works with agencies and freelancers that have extensive experience in the architectural building products market, providing quick solutions

Flexibility

D&A can be hired on retainer to strategically support a client on an ongoing basis

D&A can be hired to do specific project work with clear objectives and outcomes

Client defines exactly the level of support needed

D&A works with a team of professionals available to handle a variety of marketing needs

Donovan & Associates ADVANTAGES


Marketing Support

Brand Development Corporate Brochures Corporate Books Electronic Communications Promotional Mailers Online Advertising Print Advertising Promotional Items Photography Public Relations Web Sites White Papers Search Engine Optimization Trade Shows

Business Development

Benchmarking Customer Surveys Special Promotional Events Focus Groups Marketing Plans Growth Strategies Industry Surveys SWOT Analysis

Architectural Services

Architectural Calls AIA Provider & Accreditation Lunch & Learns Architectural Symposiums Architectural Webinars Architectural Focus Groups Online Surveys to Architects Targeted Promotional Mailing Electronic Communications

Donovan & Associates SERVICES

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Donovan & Associates SELECT CLIENTS


MARKET RESEARCH Client Specific

Customer Satisfaction Surveys

Bolts & Nuts (annual)

HTL (specific services)

CGI Windows & Doors

Focus Groups

Viracon (architects)

NR Windows (condo associations)

Customer Surveys

HTL (existing/prospective clients)

Al-Farooq Corporation

Harmon/Apogee

Competitive Analysis

HTL

Montag Windows

Solutia/CP Films

Market Studies & Forecasting

Solutia

Peetz Windows

HTL

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ELECTRONIC COMMUNICATIONS Company Newsletter


ELECTRONIC COMMUNICATIONS Company Newsletter

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COMMUNICATIONS Project Profiles


COMMUNICATIONS Project Profiles

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COLLATERAL Company Brochure


COLLATERAL Company Brochure

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COLLATERAL Tri-fold Brochure


PUBLIC RELATIONS Press Release

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PUBLIC RELATIONS Press Release


PUBLIC RELATIONS HTML Press Release

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PUBLIC RELATIONS Media Placement


PUBLIC RELATIONS Media Placement

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thelouverwindowTM

By Superior Window Corp.

BRAND DEVELOPMENT Logos & Brand Architecture


WEB DEVELOPMENT Web Site Redesign

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TRADE SHOWS Exhibits & Show Promotions


ARCHITECTURAL FOCUS AIA Presentations

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ARCHITECTURAL FOCUS AIA Event Promotion


ARCHITECTURAL FOCUS LEED Guide

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ARCHITECTURAL FOCUS Promotions


ARCHITECTURAL FOCUS Architectural Symposiums

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ARCHITECTURAL FOCUS Architectural Symposiums


ADVERTISING Company Ads

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INTERNAL COMMUNICATIONS Training Manual


MARKETING SUPPORT Co-Op Program

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Donovan & Associates

Professional References


PROFESSIONAL REFERENCES

Flavio Quesada, Founder and Board Member, CGI Windows Web: www.gciwindows.com Phone: 305-593-6590 Email: [email protected]

Tom Sheehy, Owner and President, Bolts & Nuts Web: www.boltsnuts.com Phone: 423-698-1576 Email: [email protected]

Vinu Abraham, CEO, Hurricane Test Labs (HTL) Web: www.htltest.com Phone: 561-881-0020 Email: [email protected]

Jim Pande, Owner and President, SMI Entrance Systems Web: www.impactglass.com Phone: 305-888-6288 Email: [email protected]

Ray Perez, Owner, Glass Tech Engineering Web: www.glasstecheng.com Phone: 305-594-4321 Email: [email protected]

Bob Randall, Vice President of Business Development, Viracon Web: www.viracon.com Phone: 507-444-3554 Email: [email protected] Kelly Schuller, Vice President, Apogee Enterprises, Inc. Web: www.apog.com Phone: 952-487-7558 Email: [email protected] Mitch Lewandowski, Managing Director, Montag Windows & Doors Web: www.montagwindows.com Phone: 866-562-1728 Email: [email protected]

Giovanni Monti, COO, Glasswall Web: www.glasswall.com Phone: 305-638-5158 Email: [email protected] Doug Marren, Market Manager, Solutia

Web: www.solutia.com Phone: 314-674-2773 Email: [email protected]

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Professional Resume: Shawn Donovan



Typical Retainer Agreement Proposal

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