3 december 2009Twitter hashtag: #sexyemail

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How to be relevant and get your timing right

Dela Quist: CEO Alchemy Worx

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Email Creative - Art or Kraft?

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Which creative is sexier?

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Case study - the effect of images on clicks

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29.29%

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Case study - the effect of images on clicks

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33.45%

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Case study - the effect of images on clicks

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0.80%

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The problem with images9

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Optimised for images off

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Optimised for images off

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Optimised for images off

� Products and services that are not reliant on visuals

� Emails where content is the value proposition

� Newsletters

� B2B

� Optimised to encourage image downloading

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Optimised to encourage image download

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Optimised to encourage image download

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Optimised to encourage image download

� Products and services that are highly visual

� Brand building

� B2C

� Building Desire

� Price indifference

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Optimised for both

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Optimised for both17

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Optimised for both

� Products and services that are quite visual

� Retailers with many product lines to promote

� Groceries

� Price sensitive products and discounting

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It’s about more than the message19

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Email Pre Headers

None Standard

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Email Pre Headers

Creative copy Newsletter contents

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Pre-Header – Alternate Links & sharing

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What else can we be creative with?24

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Creative Navigation Bar

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Snippets

� Link to hosted version

� Opt in

� Offer

� Branding

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Playing with the structure

http://stylecampaign.com/blog/blogmails/horizontal/horizontal-game.htm

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Don’t forget this works too!

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Additional Resources

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