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Marketing Profiling Targeting Mapping Monitoring Metrics

Front-Door Media and Marketing Services

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Front-Door Marketing

“A highly specialized and measurable discipline that uses creative, precisely targeted media to reach and engage consumers through

one of the last uncluttered environments — their front door.”

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— 10 years experience in Front-Door Media and Marketing Services — — Category pioneer and innovator —

— 2011 Inc.’s 500 | 5000 List of Fastest-Growing Private Companies in America —

— Over 1,500 campaigns produced and delivered — — Broad ranging industry experience —

— Energy Efficiency Solutions division founded in 2009 — — Preferred partner for nation’s top brands and agencies —

— North American distribution —

Meet

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Preferred and trusted by top national brands

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Front-door Campaigns

Die-cut Card Affixed Letters/Envelopes Scratch-off

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New Consumer Buying Habits

— As a result of the recession of 2009, 83% of consumers make purchase decisions at home1 —

— Coupon redemptions are up nearly 20% from two years ago 2 — — 64% of consumers rely on a list when shopping 1 —

— 40% align the list with coupons they have in hand 1 —

Source: 1 Information Resources International October 2009 Times & Trends Report 2 www.promotionsinfonow.com/coupons, Inmar, Inc., 2011

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Front-Door Media Products

PowerHangers™ Specialty

Front-Door Media

PowerPersonalization™ Online Lead Generation

PowerSamplingTM Sample and Coupon

Delivery

PowerShopperTM

Co-Op Polybag Program

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PowerHangers™ — Unique Jumbo Size: 17” tall x 5.5” wide —

— Fresh alternative to traditional media — — High visibility generates outstanding recall

potential and provides significant branding opportunity —

— Wide range of customizable options including special die-cut, scratch-off, affixed

card, audio, taste strips, scents, etc. —

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Front-Door Marketing solves many marketing challenges

— Traffic Generation — — Awareness/Branding —

— Acquisition — — Retention —

— Market Expansion — — Competitive Blunting — — New Product Launch —

— Grand Openings — — Trial —

— Loyalty —

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Features and Benefits of Front-Door Marketing

— Features — Highly targeted

— Benefits — Reaches best prospects

Solo delivered Uncluttered & category exclusivity “Must-touch” interactivity High ad readership

Quick speed-to-market Immediate message delivery

Trackable Measurable ROI Versatile medium Branding and direct response capability

High visibility “mini-billboard” Fast program results

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The “Science” of Front-Door Marketing

“Tightly integrated blend of marketing expertise, proven direct-response methodologies, leading-edge monitoring and

campaign metrics.”

This combination is unique to Power Direct.

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Proven expertise in optimizing front-door media

— Front-door marketing strategy — — Creative consulting (copy, design, offer) —

Integration with client brand positioning and other media — Promotional ideas —

— Partnerships — — Dynamic testing recommendations —

Marketing

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Methodologies Profiling I Targeting I Mapping

Sophisticated geo-demographic and behavioral segmentation — Identifies ideal customer demographic and profile —

Only quality data and segmentation sources Nielsen Claritas I Experian I MRI

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Methodologies Profiling I Targeting I Mapping

— Block-group analysis and targeting to identify best customers —

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Methodologies Profiling I Targeting I Mapping

— Visualizing market coverage — — Precise area mapping —

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Monitoring During Campaign I Post Campaign

— Guaranteed delivery — — Multiple levels of in-field auditing —

— GPS walker-level tracking — (A Power Direct exclusive)

Handheld GPS tracker

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Monitoring During Campaign I Post Campaign

— Geo-targeting and mapping with Google Earth —

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Monitoring During Campaign I Post Campaign

— PowerTrakker (client extranet) —

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Metrics

— Cost per coupon redeemed — — Cost per inquiry —

— Cost per sale — — Incremental traffic —

— Increased visit frequency — — Increased average transaction value —

Because our media is trackable, you can measure:

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How We Can Integrate with You — Partner at the Front Door —

Deep retail and brand experience/sensitivities

— Dovetail with Existing Efforts — Leverage data and tactics with precision to support overall objectives

— Effectively and Efficiently Scale — Deliver a large and/or select audience with block group refinement

— Perform and Pay-out — Highly accountable, impactful consumer engagement

Marketing Profiling Targeting Mapping Monitoring Metrics Marketing Profiling Targeting Mapping Monitoring Metrics

Thank You! Questions? Contact Us at 877-737-8977

or info@powerdirect.net

Front-Door Media and Marketing Services