Learn from this social media how-to. This deck covers topics including understanding your social customers, how to conduct a social audit, social footprints, social reach, social frequency, social amplification, and keyword optimization. Slides taken from Developing A Social Media Game Plan, a class taught by Scratch MM's Andrea Squiteri at Intelligent.ly's Boston campus. Learn more from the experts by visiting http://intelligent.ly/learn
- 1. presentsANDREA SQUITIERI@andreasquitDeveloping a SocialMedia
Game Plan
2. Business Goals Social Audit: Where Are Your Customers &
Competitors? Social Footprint & Reach Social Amplication &
Frequency Optimal Keyword SetAgenda 3. Channels4 4. Unraveling
theirlifestyle, pains,passionsIdentifying theirmedia
consumptionchoicesIdentifying andconnecting withthose who
inuencethemConnecting the dotsbetween your brandand your
customerwith/ social contentUnderstanding the New Social Customer
5. Core Marketing Tenets 6. Measure Social Reach & Passion
Assessment Understand Digital Conversations, Volumes, &Trending
Topics Track results with a dashboardSocial Audit 7. Unraveling
theirlifestyle, pains,passionsIdentifying theirmedia
consumptionchoicesIdentifying andconnecting withthose who
inuencethemConnecting the dotsbetween your brandand your
customerwith/ social contentUnderstanding the New Social Customer
8. Brands presence on social platforms (Facebook, Twitter,YouTube,
blogs, Pinterest, etc.)Social Footprint 9. Estimated number of
potential or existing customers that canbe reached through Social
FootprintSocial Reach 10. The number of times you engage with your
Social Reach viayour Social FootprintSocial Frequency 11. The
number of times your Social Reach engages and shareswith the
content published through your Social FootprintSocial Amplication
12. Strength likelihood youre being discussed Passion repeated
mentions Unique Authors Time between mentionsSocial Frequency &
Social Amplication 13. Estimated share of brand mentions for a
keyword setcompared to select competitors1035 55Share of
VoiceCompetitor A Competitor 2 YouDigital Share of Voice 14.
Unraveling theirlifestyle, pains,passionsIdentifying theirmedia
consumptionchoicesIdentifying andconnecting withthose who
inuencethemConnecting the dotsbetween your brandand your
customerwith/ social contentUnderstanding the New Social Customer
15. Web content management software, contentmanagement, content
management systems,enterprise content management system,
websitecontent management, web content managementsystem, web
content management solution, Web CMS,WCM, CM system and CM
SystemsUnderstand Digital Conversations 16. Narrowing the Keyword
Set 17. Once you have identied strategic keywords, pepperthem into
social proles Use keywords in descriptions/bios Use keywords in
content Develop website content with keywords and promotesocially
with the keywords Search channels to see who is using the
keywords(prospects, partners, competitors)Optimize with Keywords
18. Create a Listening Dashboard 19. Five Killer Strategies to
Dominate Social Medias Big 3:Facebook, Twitter and YouTube Beyond
the Big 3: Five Killer Strategies to Dominate LinkedInand Pinterest
Social Engagement: How to Crack the Code of Social Interaction How
to Audit Your Social Marketing Eorts 4 Steps to Developing a
Successful Social Media ProgramResources 20. [email protected]
@andreasquit linkedin.com/in/andreasquitieriDreas Contact
Information 21. Course TitleCourse TitleINSTRUCTOR NAME
