Developing & marketing employee experience

Copyright Employee Experience Agency Emine Oy Ltd | www.emine.fi

Ideas and experience provided to you by Employee Experience Agency Emine

Pioneer in employer branding through employee experience

HR Marketing, | Social Recruiting | Employer Branding | Employee Experience

Web | Social Media | Encounters | Experience

Representative of GooodJob employee referral platform in Finland

We help our customers to develop an attractive employer brand through engaging employee experiences.

SUSANNA RANTANEN | CHIEF EXPERIENCE OFFICER

« Co-founder of Emine and founder of Heebo.fi

« Member of the Board at Boardman2020 and Eventgarden, advisor to Fraktio.fi

« BA Hons in International marketing & PR from Bournemouth University in 2000

« Since 2002 in employer branding, HR and HR marketing

« Twitter @RantanenSusanna | LinkedIn Susanna Rantanen

Employee Experience Agency

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land mines or jewels of your culture?

employer brand

general experiences

candidate experiences

employee experiences

Company Brand | PR | Website | Career Page | Marke8ng | Accolades | Success |

Top Management | Other people’s experiences

Job adver8sing | FAQ process | Career site | Applica8on process | Interview process |

Selec8on process | Applicant communica8on | Recrui8ng partners |

Nego8a8ons | No thank you

Welcome | Induc8on |Tutoring | Goals | Feedback | Compensa8on | Rewarding | Team Spirit | Culture | Leadership | Internal communica8on | Apprecia8on | Meaning of work | Work place | Career development | Camaraderie | Coopera8on | Success | Vision | Strategy | Values | Opportuni8es | Spare 8me ac8vi8es | What people say | Exit


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Source: Hubspot Code of Culture

Culture is really about...

.. all those elements that represent the valued behaviour of

your people and leaders.


Elements of Culture @Netflix:

EXAMPLE

http://jobs.netflix.com/jobs.html

http://www.managementevents.com/careers/index.html

EXAMPLE

In everything you do Use your Best Judgement

Challenge Yourself

Don’t follow, Go first

Opt for Ultimate Customer Experience

Be Curious

Make this the best workplace

for us

Treat others like you expect yourself to be

treated

Do Smart Business

Stay positive Do Your Best Focus

Our culture at Emine & Heebo

Change the world everyday

EXAMPLE

Let’s have fun!


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Understand your target audience

Recognize and strengthen the makings of your

culture

Make a decision to offer only positive experiences

Leverage HR marketing for sharing & caring


land mines or jewels of your culture?

employer brand

general experiences

candidate experiences

employee experiences

Company Brand | PR | Website | Career Page | Marke8ng | Accolades | Success |

Top Management | Other people’s experiences

Job adver8sing | FAQ process | Career site | Applica8on process | Interview process |

Selec8on process | Applicant communica8on | Recrui8ng partners |

Nego8a8ons | No thank you

Welcome | Induc8on |Tutoring | Goals | Feedback | Compensa8on | Rewarding | Team Spirit | Culture | Leadership | Internal communica8on | Apprecia8on | Meaning of work | Work place | Career development | Camaraderie | Coopera8on | Success | Vision | Strategy | Values | Opportuni8es | Spare 8me ac8vi8es | What people say | Exit



Share success and symbolic stories internally

Reward your people for spreading the word

Be a news anchor! Provide new evidence constantly

Gather a social network of ambassadors to twitter about you


Internal sharing strategy Employee Referral -program

Social marcomms Social Recruiting


PRODUCTIZE YOUR CULTURE


In stories to share

In branded gear and gimmicks

In photos, especially unofficial

Films behind the scenes

Invite outsiders to events, parties and social gatherings

Build (targeted) social networks

Have boom-stastic parties

Do regular HR-PR

Be eminent. Give a great employee experience.

CRACK YOUR CULTURE -WORKSHOP


INVITE US TO CRACK YOUR CULTURE WITH YOU!

5 H SWEATSHOP (12-17) SWOT

CULTURE CODE BRAKING SOURCES OF EMPLOYEE & JOB SEEKER EXPERIENCE

PEOPLE PROMISE

IDEA STORMING FOR PRODUCTIZING YOUR CULTURE

More information at

[email protected] www.emine.fi