Upload
kwanko
View
390
Download
0
Embed Size (px)
Citation preview
The most suitable digital campaign to reach your business objective :A sectorial Approach of performance marketing
15 October 2015Speaker : Marion Min, Country Manager Belgium
Kwanko GroupKey figures and international footprint
PARIS | LISBON | MADRID | WARSAW | SAO PAULO | HAMBURG | MILAN | ISTANBUL | MEXICO | BRUSSELS
Capitalheld by the founders and partner-directors
€46 M revenue200 team members
26%increasein revenue
€
DIGITAL SALES & LEAD GENERATION
Web campaignsBranding, Traffic, Lead
Generation, CPA campaigns
THEKWANKO GROUPA MAJOR PLAYER IN PERFORMANCE BASED DIGITAL
ADVERTISING
MOBILE ADVERTISING MARKETPLACE
Mobile campaignsBranding, App downloads,
Click-to-call, Drive-to-store
PREMIUM DATABASE MARKETPLACE
Emailing campaignsBig Data, Segmentation,
Geotargeting, Management of ad pressure
TRAFFIC
LEADS
SALES
WHICH OBJECTIVES FOR YOUR CAMPAIGNS?
CPC CPV/CLICKTIME
CPV + CLICK TIME
CPC + CPL CPL CALL BACK
CPC+ CPA MULTIORIGIN
CPA | Boost your sales and control your ROI
CPA campaigns Over 500 active advertisers All industries
A large publishers ‘network Any publishers’ verticals
Paying all publishers based on their actual value in the purchase process
A dedicated team Defining the acquisition strategy: leverage,
payments, advertising media, pay-outs… Launch and optimize campaigns Regular monitoring and reporting
NATIVE ADS
A WIDE RANGE OF PUBLISHERS
CPC GEOLOC
Offer internet users non-intrusive content
LOW CPCDOUBLE CPC CLICK TO CALL
CPVCPV + CLICKTIME
CPI CPI + Sales/registration… CPI GEOLOC
CPC + CPLCPL M-CALL BACK
CPC + CPA
LOYALTY CLUBS
PROMO CODES
CASHBACK
SOCIAL REWARD
OVERLAY
EMAILING
CONTENT/BLOGS Enjoy the support of opinion leaders for your brand
Access member-only online and offline buyers’ clubs
Incentivize your prospects and boost your sales
Target new customers and develop loyalty among your members
Boost your sales in a fun way
Convert basket “abandoners” into buyers
Reach qualified prospects with tailor-made offers
EMAIL RTG Re-target your visitors/intended buyers by email
SHOPBOTS CPA Advertise your products and gain qualified traffic
CO-REGISTRATION Enrich your database with ultra-qualified prospects
The internet user clicks on a first bannerEditor A is not paid
THE GUARANTEE OF A FAIR PAYMENT OF YOUR EDITORS BASED ON THEIR ACTUAL ADDED-VALUE
by type and chronological position in the conversion chain
MultiOrigin An innovative payment model
1 2 3The internet user sees a second bannerEditor B is not paid
The internet user clicks on a third bannerEditor C gets paid 4
The internet user confirms their saleONLY EDITOR C GETS PAID
WIT
HO
UT
The internet user clicks on a first bannerEditor A gets paid1 2 3The internet user sees a
second bannerEditor B gets paid
The internet user clicks on a third bannerEditor C gets paid 4
The internet user confirms their saleALL OF THE EDITORS GET PAIDW
ITH
Goals: International expansion in 15 countriesCPC / CPL /CPA modelsAcquire mobile trafficTargeted emailing with EmailBidding
Formats: Web banners, mobiles & tablets, newsletters, dedicated emailings, text links, productfeeds, promo codes, sponsored items
Impressions: over 1.5 impressions/ year
Results : over €18 M a year
CPACASES STUDY SPARTOO
Goals: Selling subscriptions to Weight Watchers
Formats: Interstitial and Banner
Impressions: 9.8 million impressions
Results: 80,747 clicksCTR banner: 0.23%CTR interstitial: 9.27%Total sales: 34
TRAFFIC CPC + CPA CASE STUDY WEIGHT WATCHERS
Broadcasting of banners & interstitials on our network The mobile user downloads the app
The mobile user starts the app[downloads counted]
DOWNLOAD | Boost your App ranking
1 2 3
The mobile user clicks on the banner and is redirected to the store
DOWNLOADCASE STUDY ADOPTE UN MEC
Goals: Generate a significant volume of high-quality leads
Payment: CPC + CPDFormats: Banner and interstitial
Result: 10 million impressionsClicks: 88,327 Downloads: 1,137 Validated leads (app purchases): 591 CVR: 52%
Goals: Download the Visit Paris appCPD campaigns – counting when the application opens
Formats: Banner and Interstitial
Impressions: 10.7 Million impressionsin a month
Result: 9,000 natural downloadsCTR: 0.8% Banner - 3.4% interstitial
GEOLOCATED DOWNLOADCASE STUDY RATP
LEADS A SOLUTION FOR EVERY NEED
Acquire new customers Enrich your database(new contacts, existing contact qualification)
Click-to-call call center,appointments, lead transmission
Drive-to-store
THE LEADGEN OFFER YOUR TURNKEY CPL CAMPAIGNS
Responsive campaigns delivered by our web designers specialising in performance-based advertising
Email & Landing Page Kits 100% CONVERSION-focused Optimised text/image proportions Optimised code for enhanced deliverability
Management of back-office and transmission of deduplicated leads in real time
Performance analysis in real time (Future mail)
Regular and proactive design updates: Formats popular among publishers A more receptive audience
The entire service is included in the cost per lead.
Goals: Generate a significant volume of high quality leads
Formats: Creating new bannersCreating an optimised and responsive mail kitProducing a landing page that is well thought to optimize the conversion rate
Results: The number of leads was multiplied by 4.5 in 3 monthsThe conversion rate increased by more than 50%
LEADWEB CASE STUDY MUTUELLE CONSEIL
LEADMOBILE CASE STUDY: VOYAGE PRIVE
Goals: Generating a significant volume of high-quality leads
Formats: Banners and interstitials
Impressions : 5 millions Clicks: 32000 Leads: 2000
CLICK-TO-CALLCASE STUDY ORANGE
Goals: Sending qualified leads to the Orange call center for immediate call back
Formats: Banners and interstitials
Call back requests: 5,000
DRIVE-TO-STORE
of mobile searches are geotargeted
of users act after havingchecked some information on their mobile
of mobile users consult theirsmartphone while shopping
MORE EFFECTIVEResults from geolocated campaigns gethigher click rates vs conventional campaigns
Geotargeted impressionsof banners & interstitials on your network
The mobile user isredirectedto the store locator
Drive-to-store | FNAC
1 2
FNAC geolocated campaign
Possibility for the mobile user to go directly to the store
Impressions ofinterstitials on our network
The mobile user arrives on the landing page where he enters his telephone number
The mobile user is given hispromotion code by textmessage and can go to the store
Drive-to-store | Orange
1 2 3
Significant visibility and "ultra" targeted traffic!
DRIVE TO STORE
TRAFIC
BRANDING
VISIT
INSTALL
LEAD
SALE
MOBILE MARKETING STRATEGY
CPC GEOLOC
CPM
CPC DOUBLE CPC CLICK TO CALL
CPV CPV + CLICK TIME
CPI CPI + Sales/registration… CPI GEOLOC
CPC + CPL CPL M-CALL BACK
CPC + CPA
Clic
k-Ti
me®
is a
regi
ster
ed tr
ade
mar
k fi
led
by th
e K
wan
ko g
roup
The web internet user clicks on your ad
The web internet user is redirected to your site and browses for a certain time
You only pay for a internet user interested in your offers
From Click to EngagementCPC campaigns based on the time spent on your clients' websites.
Clicktime® |
1 2 3
The guarantee of ultra-qualified
traffic
CLICKTIMEWEB CASE STUDY: M COMME MUTUELLE
Goals: Acquire high quality traffic for the Octobre Rose operations (breast cancer screening)
Formats: IAB banners + text links
Impressions: 1,620,199 impressions
Clicks: 110,856Visits lasting more than 10 secs: 60,022Average CVR: 54%
CLICKTIMEMOBILE CASE STUDY: TOYOTA
Goals: Generate high-quality traffic to the Toyota mobile site and to guarantee a minimum of time spent there
Formats: Interstitials
Impressions: 1.65 million impressions
Clicks: 159,174Visits lasting more than 15 secs: 34,598Average CVR: 22%
AUTOMATIC OPTIMIZATION
SEGMENTATION
SINGLE POINT OF SERVICE
SELF-SERVICE PLATFORM
OPT-IN DATABASES
QUICK EXECUTION
INCREASED REACH
EMAILBIDDING
Join the Email Revolution
Advertisers
JOIN THE EMAIL REVOLUTION
RTB EMAILING!
Self service platform:
Less messages, more performances
EMAILBIDDING
REVOLUTIONARY AND SIMPLE
Your campaign in 4 clicks
• Define your target
• Define your bid
• Preview your creation
• Define your ad pressure / deduplicate with your own database
… and shoot your campaign!
Follow your performances
• A/B test your message
• Track all actions (sales, leads)
• Follow up with real-times statistics
• Manage your budget
KWANKO: YOUR 360° PARTNER
Dedicated teams of experts
An international footprint
in 18 countries
A long term and innovativepartner
Performance-basedservices
Innovative proprietarytechnology
THANK YOU!
Marion Min
Country Manager BelgiumKwanko Group
31 rue Dautzenberg1050 Bruxelles
M : +32 6 50 46 91 12 [email protected]