1. The Future of CumulusSDigital PropertiesA proposal for the position of Digital Content ManagerErica L. FoppeJune 20, 2014 2. Why this workslike no othermedia outlet With the combined effort ofsocial media and ourstations reach, we openthe door to becoming a onestop shop for advertisers,with the opportunity to earn100% of their budget. Each social media outlet isused for a differentadvertising purpose 3. SFACEBOOK/TWITTERTo combat theWORD OF MOUTH opposition 4. FACEBOOKS This is a more effective approach to connecting with yourdemographic. It tightens the filter.S We become interactive with the consumer. 5. SYouTubeYour new television commercial 6. YOUTUBES The commercial that plays directly to your consumer. Nowaiting between television shows. Video production andintegration, one time fee $400 (introductory rate)S Video production, in house, to air on each stationsYouTube channel. Built in 15 sec videos beforewatching footage from our stations. Ex. A user clicks alink for a video about an upcoming concert. Built into thevideo is a commercial for a hair supply store that playsbefore the video. There is no skip ad button. They mustwatch this to reach the content. 7. SWEBSITESYOUR GO TO FOR ENTERTAINMENT &LOCAL NEWS 8. WEBSITESS Everything has already been established for websitesales. This is where my expertise and creativity in graphicdesign and website development come into play.S I will keep all 5 station websites updated daily with vibrantgraphics that evoke excitement in our listeners.S They will use the websites as a daily outlet forentertainment, news to everything from their favoritemusicians and celebrity gossip. 9. WEBSITES- Video ProductionS Because of my experience in Final Cut Pro, AdobePremiere and Photoshop I will effectively createcommercials for clients that will play in the video pre-roll,throughout the sites, etc.S This gives me the ability to produce and edit clientvideos, in house for the Shreveport-Bossier Market 10. VIDEO PRODUCTION 11. GRAPHIC DESIGNHeres some of the graphic work Ive completed for Cumulus 12. GRAPHIC DESIGNHeres some of the graphic work Ive completed for Cumulus 13. GRAPHIC DESIGN (cont.)I designed theBattle of theRunway tickets 14. GRAPHIC DESIGNSound OffOne Sheeter and initial graphic 15. GRAPHIC DESIGNWEBSITE GRAPHICS 16. GRAPHIC DESIGNPROMO REEL GRAPHICS 17. GRAPHIC DESIGNPROMO REEL GRAPHICS 18. GRAPHICDESIGNHOLIDAY MASQUERADEFLYER & FACEBOOK COVERPHOTO 19. MY PROPOSEDRESPONSIBILITIESS Assist in direction of the digital sales budgetS Train the sales team on these digital propertiesS Control all digital advertisements including E-newsletters,postings etc.S Record, edit and produce the video content 20. MY PROPOSEDRESPONSIBILITIESS Maintain and produce graphic content for onlinepresence, working closely with Program Directors tobrand each stations digital properties appropriatelyS Gather monthly reports on web and social mediastatistics (page views, user engagement)S Create proposals for Account ExecutivesS Work closely to achieve sales goals 21. My Desired SalaryS With the combination of video production, assistantdirection of the digital budget, website contentmaintenance and design my desired salary is $30,000.