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Digital Marketing for Startups

Digital marketing for startups

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Bootstrapping is the way to go if you are a startup. Digital Marketing plays a vital role in the marketing and upcoming of a start up. This is a small download on the same. For any further talks mail me on [email protected]

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Page 1: Digital marketing for startups

Digital Marketing for Startups

Page 2: Digital marketing for startups

About Me:

Nimitt ShahCEO

Out of the BoxBranding | Design | Consultancy

Page 3: Digital marketing for startups

Digital marketing is also known as  

Web marketing, Online marketing, 

Search marketing or e-marketing,

It is the marketing of products or services over the Internet.

Page 4: Digital marketing for startups

Search EngineSocial MediaMobile Media

Tools of Digital Marketing

Page 5: Digital marketing for startups

Optimization (SEO)Marketing (SEM)CPC + CPMOrganic Search

Search Engine

Page 6: Digital marketing for startups

Search EngineOptimization

Keyword FindingAnalysisCompetitive MappingInsightsLink BuildingCross Linking

Competitive

Keyword

KeywordKeyword

MappingAnalysis

Keyword

Links

Keyword

word KeyAnalysis

Links

Page 7: Digital marketing for startups

Search EngineOptimization

Example:For a Business of Financial AdvisoryServices

Competitive

Keyword

KeywordKeyword

MappingAnalysis

Keyword

Links

Keyword

word KeyAnalysis

Links

Page 8: Digital marketing for startups

Search EngineMarketingKeyword FindingCost per wordCompetitive MappingInsightsCPCCross Linking

Competitive

Keyword

KeywordKeyword

MappingAnalysis

Keyword

Links

Keyword

word KeyAnalysis

Links

Page 9: Digital marketing for startups

Search EngineMarketingExample:For a Business of Online Tech Support

Competitive

Keyword

KeywordKeyword

MappingAnalysis

Keyword

Links

Keyword

word KeyAnalysis

Links

Page 10: Digital marketing for startups

Search EngineCPC + CPMKeyword FindingCost per wordCompetitive MappingInsightsLanding Page DesignTotal Impressions

Landing Page

Keyword

KeywordKeyword

MappingAnalysis

Keyword

Cost per word

Landing

Design KeyPage

Competitive

Page 11: Digital marketing for startups

Social Media

Social Networking Sites

Blogs + Article Writing

Paid Ads & Leads Camp

Apps Building

Page 12: Digital marketing for startups

Social Media

Is a FAD - ???WARNING !!!

Page 13: Digital marketing for startups

Social Media

Social Networking Sites

Facebook

Twitter

Linkedin

& 300+ Social N/W Sites

Page 14: Digital marketing for startups

Social Media

Social Networking Sites

Facebook

- Page Creation

- App Building

- Content Engagement

Page 15: Digital marketing for startups

Social Media

Social Networking Sites

Twitter

- Sweet Tweet

- Tweet Trap

- Tweet Dates

- Tweet Brushing

Page 16: Digital marketing for startups

Social Media

Social Networking Sites

Linkedin

- Focus Groups

- Company Pages

- Discussion Forums

- Search on LINKEDIN

Page 17: Digital marketing for startups

SMS CampaignsShort & Long CodeWAP Advt

Mobile Media

Page 18: Digital marketing for startups

SMS Campaigns - Are you lonely ?- Know ur Astro ?- Buy NA PLOT

Mobile Media

Page 19: Digital marketing for startups

Short & Long Code- SMS 78888- ACT BN Munni/Shila- Etc…

Mobile Media

Page 20: Digital marketing for startups

WAP Advt- Download Wallpapers- Play games 2 win- Etc…

Mobile Media

Page 21: Digital marketing for startups

Is Digital Media

For B2B ???

Page 22: Digital marketing for startups

Who LIVES in ____________Country/State/ City/ LocalityIs between ___ to ___ AgeWhose Likes & Interests r ____Who is Single/Dead/will b DeadWho Speaks _____ LanguageWears ____ kind of ClothesIs from _____ Culture etc…

Customer Profile

Page 23: Digital marketing for startups

What’sWho’sCostIdeaAfter

UR BIZ

Sales Service Point of Sale

CustomerOf 1 Cust

Page 24: Digital marketing for startups

ShootIF.A.Q

Page 25: Digital marketing for startups

Get in [email protected]@nimitshah.com

9833252423

Always happy to hear your queriesSlightly more happy to resolve them

Even more happy when PAID for it as well