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Twenty stats and trends on digital marketing, consumer insights, cross-channel marketing and data quality from Experian Marketing Services' 2013 Digital Marketer Report. Download the full report here: http://ex.pn/emsdm
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Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Millennials spend 14% more time engaged with their mobile devices than their
generational peers.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
The Hispanic population is the largest racial/ethnic minority group in the
United States.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Baby boomers account for more than 75% of America’s
net worth.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
59% of adults say they email from at least two different devices during a seven‐day
period.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Adults under age 35 spend 44% more time using their mobile phones than the
average mobile phone user.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Personalized promotional emails have 29% higher
unique open rates and 41% higher unique click rates than non‐personalized
mailings.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
The highest percentage of emails are opened on
mobile devices.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
22% percent of children ages 6 to 11 own a mobile phone.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Facebook has been ranked the top search term for the fourth
year in a row.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
34% of the adult U.S. population has been a
“brand loyalist.”
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
“Thank‐you for your purchase” emails can result in 6.5 times higher revenue when mailed in addition to
order confirmations.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
48% of adults ages 18 to 24 say that a conversation via text message is just as
meaningful as a phone call.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
40% of tablet owners shop from their tablets vs. 8% of
smartphone owners.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Location‐based messages about nearby businesses are deemed useful by 40% of mobile phone owners.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
36% of U.S. organizations interact with customers within five or more
channels.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Emails using subject line terms “Pinterest” and “Pin it” generate 11% higher open rates than standard
emails.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
20% of online adults engage in social media
check‐in activities at least once a month.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
The number one reason adults on social
networking sites become a fan, a friend or a follower
is to get a discount.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
Facebook drives more than 90% of the revenue generated from social
sharing.
Source: The 2013 Digital Marketer Report
ex.pn/emsdm
20% of marketers say their teams are broken out by channel and 47% are only somewhat
integrated.
