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Jeff Molander discusses where performance-focused Web marketing is headed in a slowing economy. Where are the opportunities, the pitfalls? Who's positioned to win? To lose? To just putter along? Interactive marketers stand front and center given how measurable and actionable this facet of marketing can be – if we let it. Today, more than ever, creating measurable ACTIONS (sales, leads) matter. To be blunt: branding isn’t going to get us paid much anymore. What people think or feel about products isn’t going to get us paid like it used to – what people DO is. Listen to Jeff's keynote to get a feel for where Web marketing and publishing is headed. From social media to paid search Jeff gives an overview on what's coming up inside ecomxpo's event.Audience:Affiliates / publishers (small biz and larger corporations)Vendors & service providers – middlemen who add value and grease the machine (technical/operational and services)Advertisers – the people who write the checks!Investors & entrepreneurs – risk takers who provide needed capital (#1 reason businesses fail: not enough funding)
Citation preview
Driving Sales & Leads in a Weakening Economy
Jeff G. MolanderCEO
[email protected]: www.jeffmolander.com
twitter: @jeffreymolander
Let’s…
Let’s…
Let’s…
Act, innovate, disrupt!
Let’s…
Deliver New Value
Where to Start?Where to Start?
Challenges… Advertisers Affiliates & Publishers Vendors & Service Providers Investors & Entrepreneurs
Advertisers
Advertisers
Affiliates / Publishers
Vendors &Service Providers
Investors & Entrepreneurs
Opportunities… Advertisers Affiliates & Publishers Vendors & Service Providers Investors & Entrepreneurs
Advertisers
Advertisers
Advertisers
Affiliates / Publishers
Vendors &Service Providers
New Value
Investors & Entrepreneurs
The Biggie…The Biggie…
Critical Strategies Develop right mix of lead/sale sources
Understand lead/transaction origination Affiliates, networks, exchanges, aggregators No standards, vague quality assurances, no
common pricing methodology Be careful: external ‘lead scoring’
Get social, get sales & leads Content, content, content! Blogs, RSS feeds, streaming video, wikis Sprinkle carefully with promotions & prompts
Read my lips:NEW CONTENT!
Critical Strategies Integrate
“Social” Web Enterprise!
Performance Marketing Resources General
SEOBook.com Cumbrowski.com JeffMolander.com Revenews.com Anything Avinash Kaushik touches!
Financing & legal BenEdelman.org StartupAddict.com
Conferences Leadscon & Affiliate Summit A4Uexpo
Regional Rocky Mountain Affiliate Managers & many others!
Opportunities… Advertisers
Integrate operations Build trust: Content marketing
Affiliates & Publishers New distribution New business models
Vendors & Service Providers Increase transparency, innovate, partner up for speed OPMs: Going beyond tactics - BUSINESS metrics
Investors & Entrepreneurs Get creative
Resources
MAKE it a Great Show!
Got questions?
blog: www.jeffmolander.comTwitter: @jeffreymolander