E-biz 2.0

Dublin City Enterprise Board 01/05/08

E-biz 2.0

Round table Introductions/Expectations Information Sharing/Lessons Learned E-commerce – platforms Build: Outsource / OpenSource / OTS Payments (Realex, Paypal, 3V) Design


E-biz 2.0 (contd)

SEO (White Hat / Black Hat) Advertising, SEM, Awards Analytics/ Usability testing / feedback Community/ Newsletters / Forums Social Media (Blog/Facebook/Twitter) Demos and Example Sites Mobile


Me

Conor O'Neill, LouderVoice.com, argolon.com Using internet since 1990 Technology Management background Personal web-sites since 1995 Blogging since 2001 Blog Award 2007 Launched LouderVoice 2007 B2B 2008


You

Your business Your URL What you'd like to learn today What you'd like to share today Local only or Global?


E-commerce platform

Online shops – how many of you? eBay? Who/when/how built? The process. Offshoring Elance/RentACoder/ODesk OpenSource / Off the Shelf / Fully Custom Range of costs? Ongoing costs? Hosting? Live payment processing / Secure


Payment Processing

All 100% real-time? Online booking plus offline charging? Fees and costs – ways to reduce? Uptake on 3V Usage of PayPal Fraud Mobile payments (downloadmusic.ie)


Design

Off the shelf Fully custom Local/Offshore Logos Consistent offline branding Cost ranges? Standards compliance?


SEO

Experts here? Attention paid to it? How much time daily Spend? Top tips? Analytics – Google, StatCounter Layouts, meta-data, structure, Pagerank Blackhat. Link buying? PayPerPost? Ning / Squidoo / Networks Sitemaps


Advertising/SEM

AdWords Banner Ads / DoubleClick / TradeDoubler Forums (boards.ie, rollercoaster etc) Pigsback Offline (National Print, Local Print, Radio) Selling ads (AdSense etc)? Awards (Spiders etc?)


marketing

Currently?

Use of Marketing/PR Consultants?

Global vs Local?

Word of mouth?

Intended growth / Perception of biz size

Affiliate Marketing. Referrals

Personal vs Business

Industry Events?

Use of Social Media


Community

Customer Engagement Mailing lists. Rich email. Tracking. Campaign Monitor/GroupMail etc Spam Issues Forums / Interaction / Polls (PollDaddy) Special Offers / Repeat business Reviews Google Alerts


Blogging

Who? Who reads? How many? Perceived value Irish Business Blogging

Pat Phelan (The Gold Standard!) patphelan.net Ice Cream Ireland (Ditto) icecreamireland.com Krishna De (krishnade.com) Beaut.ie Ewrite Cork (ewritecork.com)


Blogging 2

Expertise / Passion Linking. Access to major players Profile / Brand / Coverage Conversation “Naked Conversations” Effort, time Compare ummera.com to icecreamireland.com Drill into the how? (Wordpress.com/.org etc)


Social Networks

MySpace / Bebo / Hi-5 FaceBook

Create a Biz Page Friend people you know to start with Invite them to be friends of the biz Advertising (Beacon) Facebook Applications

LouderVoice example


Twitter

Bleeding Edge Micro-blogging Very niche Mobile angle Will it go mainstream? Example of Humble Housewife usage Journalists using it


Normal Social

CEBs Chambers of Commerce OpenCoffees it@cork Other Events Linking offline to online


Coming Next

Video Mobile Widget marketing Bluetooth marketing Location based services


Thanks!

This presentation available on www.slideshare.net/conor

[email protected] +353-87-9790297

www.loudervoice.com www.argolon.com

http://www.slideshare.net/conor

mailto:[email protected]

http://www.loudervoice.com/

http://www.argolon.com/