A PUBLICATION FOR SMALL & MID-SIZED HOTELIERS

A HOTELIER’S GUIDETO USING FACEBOOK

EFFECTIVELY

HOW TO DRIVE ENGAGEMENT & CONVERT FANS INTO GUESTS

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TABLE OF CONTENTS

1. Introduction

2. Have a Clear Facebook Strategy

3. DOs for Facebook Engagement

4. DON’Ts on Facebook

5. Benefits of Using Facebook to Increase Room

Sales

6. What is a Facebook Booking Engine?

7. Conclusion

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Introduction

As a mid-sized hotel, you know how important it is to have a

social media presence to help increase your online visibility and

build your hotel’s brand image. And, Facebook is the most visited

site in the world with 1.23 billion active users as of the first quarter

of 2014! Using it for furthering your footprints in the social

networking landscape remains an unarguably wise choice.

But, you also know how difficult it can be to constantly come up

with posts that will make your fans like, comment, share or even,

book a room! That’s where this Guide to Using Facebook

Effectively comes in.

In this guide, we will help you understand:

•Engagement ideas to improve interaction with fans•Insights and proven data to help you make the right decisions•How to use Facebook not just as a marketing channel but as a medium for sales?

Let’s get started

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Have a Clear Facebook Strategy

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To begin with, if you already have a Facebook page but are not

getting the results you want, you need to get down to the nitty gritty.

Start by answering basic questions about your business objectives to

define your Facebook strategy. Only if there is clarity in your goals,

can your Facebook posts follow a consistent tone and be effective.

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