Moving? New Furniture? Need to Transport Something?

Let Us Do the Work!

EASY MOVIN’ Delivery Service

Save Time, Energy, and Work

1-800-MOVE-NOW

ByJames McCloskey, Malia Powers, Stella Oh,

Maria Joana Castro Mendonça & Kevin Crossan

CONCEPT

The Process is Simple:

Call our Toll free number: (800)-MOVE-NOW

Or go online: www.easymovin.com

You will be given an up front cost with no hidden fees.

Select a date for the service and your work is done!

TARGET MARKET

We provide service for:

Businesses (courier services, same day delivery, transportation services).

Individuals (same day delivery, runs to the bank, post office, dry cleaners, pharmacy, take out restaurants).

San Diego, Riverside, Los Angeles & Orange Counties.

BUSINESS LOCATION

Sunny San Diego5432 Any Street West

San Diego, CA 92037 USA

(800)-MOVE-NOW

www.easymovin.com

INITIAL COSTS

Equipment Van - already have No office (work from home) PC - already have Dolly - $100

Advertising Van (paint job) - $680 Flyers - $300

Slack - $1000

RECURRING COSTS

Van upkeep Gas - 30 mi/hour = 2 gal/hour * $3.50 =

$10.5/hour = $2520/month Maintenance: oil, tire, wiper, etc - $40 + $200 +

$15 = $265/month Insurance - $300/month

Labor Van driver - $15/hour = $5400/month PR, scheduling, phone - $15/hour = $5400/month

RECURRING COSTS

Advertising Yellow pages - $400/month Newspaper - $630/month Website - $200/month

Connectivity Cell phone - $40/month

REVENUE

U-Haul: $20/4 hours

+ $60 = $80/4 hours = $20/hour

Van ride sharing: ~$30/30 min = $60/hour

Cab: ~$80/hour

Us: ~$130/hour = $46800/month $20/hour * 7 people = $140/hour =

$50400/month $120/hour (cargo) = $43200/month

CASH FLOW ANALYSIS

Month 0 1 2 3 4 5 6 7 8 9 10 11 12 13ExpensesInitial costs 2080Yellow pages 400 400 400 400 400 400 400 400 400 400 400 400 400 400Webpage 200 200 200 200 200 200 200 200 200 200 200 200 200 200Newspaper 630 630 630 630 630 630 630 630 630 630 630 630 630 630Gas 0 126 252 378 504 630 756 882 1008 1134 1260 1386 1512 1512Maintenance 265 265 265 265 265 265 265 265 265 265 265 265 265 265Insurance 300 300 300 300 300 300 300 300 300 300 300 300 300 300Cell phone 40 40 40 40 40 40 40 40 40 40 40 40 40 40VOIP 3 3 3 3 3 3 3 3 3 3 3 3 3 3Van driver 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400PR, scheduling, phone 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400Sum 9318 12764 12890 13016 13142 13268 13394 13520 13646 13772 13898 14024 14150 14150

% Capacity 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6 0.6Revenue 0 2340 4680 7020 9360 11700 14040 16380 18720 21060 23400 25740 28080 28080

Monthly Profit -9318 -10424 -8210 -5996 -3782 -1568 646 2860 5074 7288 9502 11716 13930 13930Total Profit -9318 -19742 -27952 -33948 -37730 -39298 -38652 -35792 -30718 -23430 -13928 -2212 11718 25648

CASH FLOW ANALYSIS

Month 0 1 2 3 4 5 6 7 8 9 10 11 12ExpensesInitial costs 2080Yellow pages 400 400 400 400 400 400 400 400 400 400 400 400 400Webpage 200 200 200 200 200 200 200 200 200 200 200 200 200Newspaper 630 630 630 630 630 630 630 630 630 630 630 630 630Gas 0 252 504 756 1008 1260 1512 1764 1890 1890 1890 1890 1890Maintenance 265 265 265 265 265 265 265 265 265 265 265 265 265Insurance 300 300 300 300 300 300 300 300 300 300 300 300 300Cell phone 40 40 40 40 40 40 40 40 40 40 40 40 40VOIP 3 3 3 3 3 3 3 3 3 3 3 3 3Van driver 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400PR, scheduling, phone 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400Sum 9318 12890 13142 13394 13646 13898 14150 14402 14528 14528 14528 14528 14528

% Capacity 0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.75 0.75 0.75 0.75 0.75Revenue 0 4680 9360 14040 18720 23400 28080 32760 35100 35100 35100 35100 35100

Monthly Profit -9318 -8210 -3782 646 5074 9502 13930 18358 20572 20572 20572 20572 20572Total Profit -9318 -17528 -21310 -20664 -15590 -6088 7842 26200 46772 67344 87916 108488 129060

CASH FLOW ANALYSIS

Month 0 1 2 3 4 5 6 7 8 9 10 11 12ExpensesInitial costs 2080Yellow pages 400 400 400 400 400 400 400 400 400 400 400 400 400Webpage 200 200 200 200 200 200 200 200 200 200 200 200 200Newspaper 630 630 630 630 630 630 630 630 630 630 630 630 630Gas 0 504 1008 1512 2016 2142 2142 2142 2142 2142 2142 2142 2142Maintenance 265 265 265 265 265 265 265 265 265 265 265 265 265Insurance 300 300 300 300 300 300 300 300 300 300 300 300 300Cell phone 40 40 40 40 40 40 40 40 40 40 40 40 40VOIP 3 3 3 3 3 3 3 3 3 3 3 3 3Van driver 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400PR, scheduling, phone 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400 5400Sum 9318 13142 13646 14150 14654 14780 14780 14780 14780 14780 14780 14780 14780

% Capacity 0 0.2 0.4 0.6 0.8 0.85 0.85 0.85 0.85 0.85 0.85 0.85 0.85Revenue 0 9360 18720 28080 37440 39780 39780 39780 39780 39780 39780 39780 39780

Monthly Profit -9318 -3782 5074 13930 22786 25000 25000 25000 25000 25000 25000 25000 25000Total Profit -9318 -13100 -8026 5904 28690 53690 78690 103690 128690 153690 178690 203690 228690

MARKETING STRATEGY

Logo on side of truck

Newspaper

Business Card

Flyer

Craigslist

Website

Email Marketing

Search Engine Optimization

SAN DIEGO NEWSPAPER AD

3 lines:

Move anything that can fit in a van at an affordable price

EASY MOVIN’ DELIVERY SERVICECall at 1-800-Move-Now or look us up at www.easymovin.com

FLYER

Local antique shops, furniture stores that don’t offer delivery

College campuses in the area

Local restaurants and fast food

Ultimate goal is to flyer as much as possible, the more PR the better

GO MALIA GO!

CRAIGS LIST

Believe to be a huge source of business for moving furniture

Post multiple adds everyday in different sections of the furniture portion of Craigslist

ie. Couches, tables

Title the add “Let Us deliver your new purchase at Cheap Affordable Price.”

COMPETITIVE ANALYSIS

Main Competitors:

A. Taxi Companies

E.g.: Orange Cab, San Diego Cab, Yellow Cab.

B. Courier Services

Features: speed, security, tracking, signature, specialization, individualization and committed delivery times.

E.g.: DHL, Errands & More, FedEx, UPS.

Errands & More

COMPETITIVE ANALYSIS

C. Airport shuttles Trips from/to the airports; Usually cheaper than taxis, since the rides are shared; Reservations and pre-payments are usually required.

E.g.: Supershuttle, Green Ride, Cloud 9.

D. Rentals

E.g.: Avis (cars), Hentz (cars), U-Haul

U-Haul Slogan: “Your moving and storage resource”; Trucks, trailers and other equipments rentals.

COMPETITIVE ANALYSIS

THE TEAM

James McCloskeyCognitive Science major with a specialization in Human Computer Interaction Attending UCSD Extension for a Certificate in Technology Business CreationBackground in Human Factors, Cognitive Engineering, Quality Assurance, Project Management, User Experience, and Design

Kevin CrossanComputer Engineering majorBackground in Software Development, Software Engineering, Debugging, Systems Programming, and Embedded Programming.

Malia PowersCognitive Science & Economics double majorStudying in Italy

Maria Joana Castro MendonçaBachelor’s Degree in Business Administration – PUC/GO – BrazilWorked for American Chamber of Commerce for a year, as Leader of CommitteesWorked for Leitbom S.A. for a year, as Supply Chain Assistant

Stella OhStudent at UCSD ExtensionProficient in mulitple languages

THE NEXT STEPS (WHAT WE WOULD DO IF WE ACTUALLY WANTED TO GO INTO THIS BUSINESS) Develop a 50+ page Business plan

Look into licensing, laws, fees, taxes

Incorporate (Because we’re cool like that)

Set up a realistic logistics plan

Set up a managerial chain of command (i.e. Call & Email answering)

Write some software to make life easier

Get Investors -> Buy Things -> Make Money -> Retire (GIBTMMR)

THANK YOU

Moving? New Furniture? Need to Transport Something?

Let Us Do the Work!

EASY MOVIN’ Delivery Service

Save Time, Energy, and Work

1-800-MOVE-NOW

James McCloskey, Malia Powers, Stella Oh, Maria Joana Castro Mendonça & Kevin Crossan