The biggest challenge for an ecommerce company is to convert the

visitors into buyers

So what does a company do for these conversions?

The easiest way is to carry out A/B Testing

What is A/B Testing?Also known as split testing and bucket testing, A/B testing is the procedure of contrasting two versions of a web page or an app to ascertain their performance levels and decide the optimum one.

Here are 10 ways in which you can increase the conversion rate of your visitors into buyers through A/B testing

How do we implement A/B Testing?

1. Visual Resources of ProductsEach product of an enterprise can be showcased in a variety of ways: a demo video, 10-second what-does-this-do clip, models’ endorsing the item or an audio clipping on the product. 

2. Ranking/Award Positions Divide 40% of your products into the following

heads: those which have received high conversion rates and those which have received low conversion rates in the past 12 months

Each of these should come with badges or ratings

from customer review sites like: Choice, Trust Pilot, Test Freaks, Which? and Consumer Reports

Choose which of these sites has the ideal amount of reviews and showcase them

• Many of the websites which undergo A/B testing miss out on this significant element

• Simple changes like changing the drop-down menu into a grid/list view of all the products could visually stimulate the customers towards desired items

3. Search Box and Drop-Down Menu

4. Right Column-Left Column ShiftMove your left column towards the right and vice versa to check the ways in which it affects your customers’ perception

5. Display the Shipping LocationsMany of the websites which have capacity to ship products to multiple nations end up not displaying the information

6. Real-time Support Forrester recently mentioned in their report

“Making Proactive Chat Work” that over 40% of the online clients prefer to get support from a live person than electronically generates reports

Narrow down two types of support you can offer to your customers: live assistance and mail correspondence/Skype chat

7. Set Up Buyer-Incentives Catalyze your visitors into the buying mode by setting up incentives which generate urgency: auctions, sale (with targeted end-times), Buy-One-Get-One-Free, Two-Days-Of-Madness Sales and others

Make videos of products which provide a holistic view

For instance, while choosing flip cover for a phone, your client might want to zoom in and flip through its design

8. Virtual Tour of Products

9. Guarantee-For-Product Text In case you do not wish to lash out for

security seals, mention the security you provide through guarantee-your-safety text

This must be coupled with intuitive interface and an overall trustworthy virtual behavior

10. Post-Buy Social NetworkingOnce your customer has bought the product, give them a chance to share their experiences through social media platforms: Twitter, Instagram, Pinterest, Mail or Facebook.

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Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.