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© Mobile Economy GmbH 2011 Smart Green Business Fostering the Transformation to the Smart Green Economy Ecosummit Presentation by Jan Michael Hess http://ecosummit.net @ecosummit Berlin 28 April 2011

Ecosummit - Fostering the Smart Green Economy

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Ecosummit is the Berlin-based Smart Green Economy network and conference for startups, investors and corporates. Ecosummit also offers consulting, online marketing, event and media services to clients.

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Page 1: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Smart Green BusinessFostering the Transformation to the Smart Green Economy

Ecosummit Presentation by Jan Michael Hess

http://ecosummit.net @ecosummit Berlin 28 April 2011

Page 2: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Ecosummit is a consulting, marketing, event and media

company focused 100% on Smart Green Business.

Page 3: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Jan Michael HessEcosummit

CEO

Julian von BlücherEcosummit

Chief Sustainability O!cer

Page 4: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Smart = ICT Information & Communication Technology

Green = SustainableClean Technology & Sustainability Management

Green = SmartGoing Green is Smart

Smart & GreenIntelligent Sustainability

Page 5: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Next Conference

Repower America Repower Earth

Our Mission: Smart Green Planet

Google: RE < C

Page 6: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Next Conference

Prof. Mark Z. Jacobson (Stanford University):

The cost of generating and transmitting power with wind, water & solar would be less than the projected cost per kilowatt-hour for fossil- fuel & nuclear power.

100% Renewable by 2030

Page 7: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

1. Our global goal should be the fast transformation to the Smart Green Economy.

2. Cities are the epicentre of economic activity and must go smart green now.

3. Companies should adopt smart green strategies o"ering sustainable products and services.

4. Fast cost reduction of smart green technologies is the key leverage for the mass market.

5. We have to change our lifestyle and become smart green consumers.

6. We have to shift political and financial power to the United Nations.

7. Huge investments of human and financial capital are necessary.

Global Master Plan

Page 8: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Smart Green EconomySmart Green CitiesSmart Green CompaniesSmart Green ProductsSmart Green ServicesSmart Green ConsumersSmart Green Governments

Page 9: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

How Smart is your company?How Green is your company?

Our Smart Green Business Network can help you

reach 100% faster.

0% 100% = Goal

Page 10: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

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Our Strategy

Target Group

Partners to be defined

Services

Event & Media

Online Marketing

Consulting &Executive Search

Company Building& Financing

Startups CorporatesInvestors

Partners to be defined

Page 11: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

1 Day, 250 Participants, 17 Sponsors, 35 Media Partners, 45 Speakers, 15 Startup Pitches

http://greenvsummit.com/gvs10

GVS10 10 May 2010

Page 12: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

2 Days, 300 Participants, 20 Sponsors, 29 Media Partners, 86 Speakers, 27 Startup Pitches

http://ecosummit.net

ECO11 24-25 March 2011

Page 13: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Rolf SchumannBetter Place

Page 14: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Renate KünastThe Greens

Page 15: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Gina DomanigEmerald Technology Ventures

Page 16: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

‣ Diamond Partner - €20.000 excl. VAT - Only 1 Diamond Partner

‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 8 Ecosummit conference tickets, 50% discount on conference tickets‣ 30 min Keynote, networking stand, Ecosummit TV show

‣ Platinum Sponsor - €10.000 excl. VAT - 2 Platinum Sponsors Max

‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 4 Ecosummit conference tickets, 50% discount on conference tickets‣ 20 min Talk, networking stand, Ecosummit TV show

‣ Gold Sponsor - €5.000 excl. VAT - 4 Gold Sponsors Max

‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 2 Ecosummit conference tickets, 50% discount on conference tickets‣ 20 min Talk, 2 Roll-ups, Ecosummit TV video

‣ Silver Sponsor - €2.500 excl. VAT - 8 Silver Sponsors Max

‣ Featured on http://ecosummit.net for 6 months and 1 conference‣ 1 Ecosummit conference ticket, 50% discount on conference tickets‣ 10 min Talk, 1 Roll-up, Ecosummit TV video

New Sponsorship Packages 2011

Page 17: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

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Online Marketing Services

Target Group

Production Partner

Website

SEO & Social Media

Corporate Video

Startups CorporatesInvestors

Page 18: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Smart Green Marketing=

Marketing forSmart Green Brands

(Products & Services)

Page 19: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Smart Green Marketing=

TransparentHonestOnlineSocialFair

Page 20: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Smart Green Marketing for Ecosummit

Page 21: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

PlatinSponsorFacebook: 230 Fans

Page 22: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Twitter: 545 Followers

Page 23: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

http://www.youtube.com/ecosummitTV

Launch 20.02.1140 Videos

4.206 Views

Page 24: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Julian von BlücherEcosummit

Ane Mari AakernesEcosummit TV

Gernot TögelEcosummit TV

Page 25: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Google Analytics

Page 26: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Tra!c Sources

Page 27: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Tra!c from 111 Countries

Page 28: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Google.com Search: 4 out of 8

Page 29: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

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green rider .com

TXL+

2010 2011

Projects

Event & Media

Consulting

Company Building

2010

Opportunities: Smart Green Real Estate Developer,

Smart Green Home O!ce Building,

Smart Green City OS

2010

Opportunities:Etaxi Berlin (Better

Place), Open Mobility Service

Provider

Opportunities:Ecobento = Smart Green Consumer

Network2009

Company Building

Page 30: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Service Economy+

Sharing Economy =

Share Products as Services

Page 31: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

SupplyCar Owner

Company

Consumer

Passenger Driver DemandCar User

Car SharingPrivate or Corporate

TaxiCar + Driver

Ride Sharing P2P Car Sharing

Rental Car

1 Platform for all Mobility Business Models

Taxi Ride Sharing

green rider .com

Driver for My Car

1 3

2 4

Phase 1

Phase 1

Phase 2

Phase 2

Open Mobility

Page 32: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Next Conference

Based in Spain’s Basque country, Hiriko is the first company to build the electric City Car developed by MIT’s Medialab. Hiriko sounds

Japanese but it is in fact a mix of Basque and Spanish: hiri = urban, ko = short for coche (car). Hiriko’s networked urban cars are designed to be used only as shared cars. Imagine a future where you can take

any car when you leave your home or o!ce. Imagine a future where all shared cars are electric. That’s where we have to be.

City Car Hiriko (MIT Media Lab)http://ecosummit.net/articles/sustainable-social-mobility

Page 33: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2010

Meinhard von Gerkangmp Architects

Page 34: Ecosummit - Fostering the Smart Green Economy

TXL+Smart Green City TXL+

Airport Berlin Tegel (TXL) Shut Down in June 2012

Page 35: Ecosummit - Fostering the Smart Green Economy

Smart Green Economy Cluster3 Steps to the Smart Green Capital Berlin

1. Terminal

• Smart Green Building

• Test market: Green Products & Services (Best Practices)

• Companies, Universities and Research Centres

• Services (Shopping, Hotel Restaurants, Fitness, School ..)

• HQ TXL+ Real Estate Development Company

• HQ Smart Green City Consulting Company

• Smart Green City Alliance

• Shared Emobility Campus

• Living and Working in the Model City of the Future

• Test market: Green Products & Services (Best Practices)

• Green Jobs and Tax Income

• 500 Companies, 50.000 Citizens & 50.000 Commuters

• Online Urban Development

• Building Permissions only for Sustainable Projects

• Factories of the Future

• City Operating System

• Shared Emobility Model City

• Global Role Model & Leader

• Test market: Green Products & Services (Best Practices)

• Scaling Up Best Practices

• Scaling Up Jobs & Tax Income

• Innovative Capital with Innovative Citizens

• Online City Marketing

• Building Permissions only for Sustainable Projects

• Shared Emobility Capital

• Integration of TXL+ and other City Focus Areas

Terminal of the FutureSmart Green Campus

2. TXL+ 3. Berlin

Model City of the FutureSmart Green City

Capital of the FutureSmart Green Capital

Page 36: Ecosummit - Fostering the Smart Green Economy

Computers have an Operating System (OS). The City of the Future will also have an OS. The City OS is a standard-based platform with open APIs.

City OSOperating andManagement

System

Buildings

Cars

Devices

Sensors

Human Beings

Machines

Smart Green City OSBusiness Opportunity for Startups and Corporates

City OS

Users Services

Transactions

Transportation

Heating, Cooling

Material Cycles

Communication

Energy, Water, ...

Page 37: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

Social: Consumer Recommendation Network (2009)

Page 38: Ecosummit - Fostering the Smart Green Economy

© Mobile Economy GmbH 2011

‣ http://ecosummit.net & http://www.youtube.com/ecosummitTVEcosummit is a consulting, marketing, event and media company focused 100% on Smart Green Business. Ecosummit is developed and operated by the Berlin-based consulting firm Mobile Economy. Our philosophy is to deliver superb value to our clients, sponsors, speakers, partners and participants.

‣ Mobile Economy GmbH CEO: Jan Michael HessChoriner Str. 64a, 10435 Berlin, Germany

‣ Ecosummit TeamJan Michael Hess: [email protected] Mobile: +4917621208417Julian von Blücher: [email protected] Mobile: +4917623995237

Thank You