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Welcome
Employer Branding - The Poll
Employer Branding – HR’s Responsibility alone?
Employer Branding – How does it link up?
Networking
Finally a global HR solution that
works in Asia
Say ‘hello’ to
HiringBoss
Introducing HiringBoss
Founded in 2011 in AsiaBrainchild of, and run by, industry experts
Backed by Asia’s leading investor JAFCO
HR software for Asians by AsiansSimplicity
Localization
Affordable
SaaS – software-as-a-serviceIn the Cloud
Software for HR practitioners and recruiters
Hosting, Release Management and Support
Our flavours
Asia’s No1 choice
HiringBoss
Employer Branding -
The Poll?
Yes No Unsure
63%
23%
14%
The Poll
Is Employer Branding part of your HR strategy?
N=60
The Poll
Which company in Singapore is doing a great job
with Employer Branding?
#1
International
Employer
Brand in
Singapore
#1
Singaporean
Employer
Brand in
Singapore
N=60
The Poll
And what about real Singapore brands and their
employer branding?
The Poll
Accounts Marketing HRManaging Director N.A./None ManagementSales All not sure
26%
Marketing
32%
Human
Resources
Who is currently responsible for the Employer
Brand strategy in your company?
N=60
The Poll
Who SHOULD be responsible for the Employer
Brand strategy in your company?
HR EveryoneMarketing and Communication Managing DirectorN.A. Management
22%
Marketing
24%
Everyone
35%
Human
Resources
N=60
Employer Branding –
HR’s Responsibility
Alone?
Employer Branding -
how does it link
up?
Cool, cooler, coolest
Cool brand
Cool company
Cool employer
Cool jobs
Cool Brand
Cool company
Cool employer
Cool jobs
What if…..you’re less cool
What if…..you’re a candidate in SG
Employer Branding is more…
Than having a cool brand
Than being voted a cool company
Than pretending to be a cool employer
Than offering pretentious jobs
“Employer Branding is not a stand alone item. It will only work when it’s linked up to a recruitment framework and when it respects the candidate
experience within an authentic company culture.
Every company is cool to someone!”
Rolf Bezemer, 2013
The road to
success
The only way is up…
432
Company
Culture
Candidate
Experience
Recruitment
Framework
1
Employer
Branding
Company Culture…
Employees become part of culture
What is your culture?
Ask employees, customers, suppliers
Why do people want to work for you
Why do people not want to work for you
Tangible and intangible qualifiers
Careers, Development, People
Candidate experience…
Career Site, Development opportunities, happy future colleagues, real people, look-and-feel, brand
alignment, information, application process, response, social networks, q&a, actual interview venue,
interviewers, office, Starbucks, location
Recruitment Framework…
Job Requisition
Job Approval
Job Posting
Candidate Screening
Candidate Hiring
Analytics
1 JOB = 1 CANDIDATE
There’s more to it…
Employer Branding -
how does it link
up?
All part of your resourcing strategy
432
Company
Culture
Candidate
Experience
Recruitment
Framework
1
Employer
Branding
“Doing Business in
Asia? You should be
speaking to
HiringBoss”
Thank
you!
