october 2012

Orange Group

Social Media

some rights reserved - cc 2012 orange.com

some rights reserved - cc 2012 orange.com

Social Media &

OtherDominican Republic

USA

Spain

Poland France

UK35%

36%10%

3%3%

3% 10%

France

Other countries

Poland

UK

Tunisia

Romania

24,2%

8,9%

8,4%

44,9%

8,2%5,1%

likers and followersOrange Group top accounts

Orange Worldwide likers

Orange TunisiaLikers : 533 468Followers : 22 508

Orange PolskaLikers : 1 071 480Followers : 761

Orange JordanLikers : 233 173Followers : 4 635

Orange FranceLikers : 585 620

Orange Worldwide followers

5 5 2 08 0 1 8 6 24 7 1

source: socialbakers october 2012

Orange Corporate page: 255 283 likers

Orange Corporate - Facebook

@orange: 24 604 followers

France Télécom-Orange va recruter 4 000 personnes en CDI en France dans les trois prochaines années

Orange Corporate - Twitter

Orange Corporate - top engaging posts

october 2012

october 2012

october 2012

UK +6%

vs sept 12

Poland+11%

vs sept 12

source: Twitter

source: socialbakers

Orange CorporateLikers : 255 283Followers : 24 604

Orange DominicanaLikers : 293 064Followers : 71 585

source: socialbakers

Ready for the weekend ?

Orange RomaniaLikers : 256 940Followers : 458

Official launch of #EE on 30/10/12, offering the UK’s first superfast mobile #4G service

some rights reserved - cc 2012 orange.com

Social Media &

281

36

31

13

125

2

5 Pinit!16 comts

25

blog live orangevisits and popular articles

Twitter Orange account followers evolution

articles about #hubforum & #WF12

source: Google Analytics

visits/day

concours Paris Comics Expo : gagner des places

Women’s Forum : interview of Delphine Remy-Boutang

october 2012

101 articles 1043October

11th

visits

Twitter international telco level of engagement

october 2012source: Tweet level by Edelman source: Twitter counter

UK O2149 023 followers#1

FRA @Orange24 604 followers#3

FRA SFR_Groupe9 851 followers#4

UK Vodafone_Group12 377 followers#5

USA ATT163 952 followers#2

78,7

57,6

46,9

82,8

15000

20000

25000

31-Oct20-Oct10-Oct30-Sep20-Sep10-Sep31-Aug20-Aug10-Aug1-Aug

20 september

21 018followers

20 august

18 538followers

31 october

24 604followers

october 2012

1080 tweets 554 shares

interview of Broadcom

106 gplus

89,3

203 shares

in

8

3in

0

500

1000

1500

31-Oct20-Oct10-Oct1-Oct

@orange+46% vs aug 12

Orange event with TweetreachWomen’s Forum

total people reached* with the search «Women’s forum + Orange» : 199 519 for a total of 195 tweeterers**

split of tweet type over 2 weeks

regular tweets

@replies

retweets 61%35%

4%

top 5 twitterers over 195(based on the total number of impressions ***)

@DelphineRB

@Womens_Forum

@MryEmery

@jessicagauzi

@orange 781 152 impressions

85 893 impressions

49 378 impressions

48 371 impressions

62 611 impressions

source: Twitter counter october 2012

total impressions : 1 793 087

some rights reserved - cc 2012 orange.com

Social Media glossary

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Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...*reach is the total number of unique Twitter users

who received tweets

***each receipt of a tweet is called an impression**a tweeterer is a Twitter user