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Bringing Widgets and Video into an Affiliate Program
Kyle Johnston, Affiliate Marketing Manager, Sierra Trading Post
Intro/Outline
1. Sierra’s Initial Attempts at Video
3. Bringing Video and Widgets into Sierra’s Affiliate Program
5. Do Video and Widgets make sense for CPA Marketing?
Sierra’s Initial Attempts
Initially Product Focused Used Buyers as Hosts Looked Terrible Released on YouTube and Sierra’s blog
Sierra’s Initial Attempts
Although Poor Quality, Good Response
Provided Impetus to Make More Developed Need to Produce Higher
Quality Videos With Richer Content
Improved Quality and Content
Build Set and Merchandise It Hire Professionals for Shooting and Editing Focus not Only on Products, but on Information and Instruction Received Much Better Responses Make Move to Branch Video to Other Parts of the Site and the
Affiliate Program
Bringing Video and Widgets into the Affiliate Program
Sierra Launches a Deal of the Day Site Called “Barn Burners”
Multiple Items Featured Daily at Very Low Prices
Video Accompanies Each Product
Great Platform for the Creation of Affiliate Video and Widgets
Bringing Video and Widgets into the Affiliate Program
Challenges
• Publisher Landscape Dominated by Small Logo Banners
• Wider Use of Text Links
• Create Widgets That Don’t Take Up Valuable Publisher Site Space, but That Are Noticeable
Bringing Video and Widgets into an Affiliate Program
Current Issues
120x90 Widget
125x125 Widget
DRM Text Link
• The Size of the Widget
• Keeping it Small for Wider Publisher Use
• Formatting and CSS problems
• Branding Issues
Bringing Video and Widgets into an Affiliate Program
Video Now Available For Publishers
• Tracking Embedded with LinkShare’s Flex Link Tool
• Currently Adding More Videos for Publishers
• Will Possibly Be Used with Separate Pop-up Windows
Future Projects
Product Reviews Videos Excellent UGC/Interactive/Video Combination High Potential
• Product Review Videos
• Great combo of UGC and Interactive Video
• High Potential
Conclusion – Does This Make Sense For CPA Marketing?
Everyone is Creating Video, but Why? Earn Revenue? Go Viral? Provide Consumers Info?
Set Goals for the Long Term There Are a Ton of Kinks and It’s Going to Take Time
Monetizing Video is Still in Its Infancy Even Google is Trying to Figure Out What to do w/ YouTube
Numerous Restraints in Regard to Usability Great Opportunity for Publishers
Affiliates Can Do Things Quickly Without Having to Jump Through Hoops
There is a Proven History of Innovation in the CPA Marketing World
Merchants are Very Eager to Provide Content and Support